Key Opinion Leader (KOL) PICO - San Jose

Own U.S. PR and KOL strategy for PICO’s XR business, driving brand authority in the U.S. Build and maintain relationships with tech journalists, analysts, and VR/AR creators. Write press releases, executive thought leadership, and influencer briefs, while serving as first line for crisis and reputation response around launches and software issues. Track media share of voice and influencer ROI, aligning U.S. messaging with global marketing and product roadmaps.