Marketing Operations Manager

Baseten
New York, San Francisco
Workplace: HybridFull timeUSD 190,000 - 210,000 annuallyFunction: Business OperationsExperience: 6+ yearsSkills: ["Systems thinking","Failure mode awareness","QA mindset","Stakeholder management","Documentation"]

Own and harden the systems layer of Baseten’s marketing engine so campaigns, tracking, and lead flows never break. You’ll manage the marketing tech stack end-to-end (ESP/CRMs, forms, pixels, connectors, routing and alerting), enforce UTM and lifecycle data integrity, and systematize intake with SLAs and runbooks. Partner closely with RevOps, Data, and Sales to close workflow gaps and build future-ready marketing infrastructure.

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Baseten
Baseten
3 days ago

Marketing Operations Manager

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Last checked: 3 hours agoStatus: Live

Job Summary

Own and harden the systems layer of Baseten’s marketing engine so campaigns, tracking, and lead flows never break. You’ll manage the marketing tech stack end-to-end (ESP/CRMs, forms, pixels, connectors, routing and alerting), enforce UTM and lifecycle data integrity, and systematize intake with SLAs and runbooks. Partner closely with RevOps, Data, and Sales to close workflow gaps and build future-ready marketing infrastructure.
Location: New York, San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Manager level

Key Responsibilities

  • •Own the marketing tech stack end-to-end, including ad platforms, email systems, tracking/pixels, forms, and connectors.
  • •Build inbound defense-in-depth (spam/bot protection, rate limiting, email/domain validation, sync gating) and alerting for anomalies.
  • •Enforce marketing data integrity across UTM governance, campaign membership, lifecycle stages, lead scoring, routing logic, and field-level hygiene.
  • •Operationalize the web request pipeline with the dev agency using structured briefs, tickets, SLAs, and launch-day runbooks.
  • •Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks; implement custom solutions and AI-powered workflows as needed.

Pay and Benefits

Salary: USD 190,000 - 210,000 annually
Equity and Bonus:Equity
Perks:MedicalDentalVision401kParental Leave

Key Requirements

  • •6+ years in marketing operations at a B2B SaaS or developer-tooling company.
  • •Deep, hands-on expertise in marketing automation platforms and Salesforce (field mapping, sync governance, workflows, campaign objects; certifications a plus).
  • •Has personally built lead scoring, routing, lifecycle stages, and attribution infrastructure (not just operated existing systems).
  • •Has experience fixing messy data and preventing issues such as dedupes, backfills, spam attacks, and tracking outages.
  • •Comfortable with tag management (GTM), webhooks, APIs, and light scripting/automation (e.g., n8n, Zapier, Python, or AI-agent tooling).
Experience:6+ yearsB2B SaaSDeveloper toolsMarketing automationSalesforce ecosystem
Skills:Systems thinkingFailure mode awarenessQA mindsetStakeholder managementDocumentation
Tech Stack:SalesforceGTMWebhooksAPIsN8nZapierPythonEmail systemsCRMsESPPixelsUTM governanceLead scoringRouting logicTag managementEmail/domain validationRate limitingEmail deliverability

Company Brief

Baseten
Baseten provides an inference-first ML infrastructure platform that lets engineering and ML teams deploy, serve, and scale machine-learning models with optimized performance, autoscaling, and GPU-backed hosting for production AI applications. ([crunchbase.com](https://www.crunchbase.com/organization/baseten?utm_source=openai))
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2019
Glassdoor
Glassdoor: 5.0
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