TikTok Shop - FMCG Account Manager (Food, Beverage, Nutrition)

TikTok
Munich
Workplace: OnsiteFull timeFunction: Customer Success & Account ManagementExperience: 1+ yearsSkills: ["Communication","Negotiation","Analytical skills","Interpersonal skills","Customer service"]

Own FMCG category strategy for TikTok Shop by mapping food, beverage, and nutrition segments, defining priority development areas, and ensuring category KPIs are met. Drive new partner acquisition and commercial incubation through partner onboarding solutions and long-term account plans. Collaborate cross-functionally and with external vendors to support partner content, lead internal ecosystem projects (campaigns, launches, B2B marketing), and continuously improve competitiveness.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop - FMCG Account Manager (Food, Beverage, Nutrition)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 minutes agoStatus: Live

Job Summary

Own FMCG category strategy for TikTok Shop by mapping food, beverage, and nutrition segments, defining priority development areas, and ensuring category KPIs are met. Drive new partner acquisition and commercial incubation through partner onboarding solutions and long-term account plans. Collaborate cross-functionally and with external vendors to support partner content, lead internal ecosystem projects (campaigns, launches, B2B marketing), and continuously improve competitiveness.
Location: Munich
Workplace: Onsite
Employment Type: Full time
Job Function: Customer Success & Account Management

Key Responsibilities

  • •Map the FMCG category and subcategories landscape and define priority segments to develop with partners.
  • •Build FMCG category strategy and a roadmap to manage long-tail partners, ensuring KPI targets are met.
  • •Identify high-value partners, create onboarding solutions, and set mid- and long-term account plans to accelerate revenue and sustainable growth.
  • •Collaborate cross-functionally and with external service vendors to support partners with content on the platform.
  • •Own internal ecosystem projects (campaigns, product launches, B2B marketing) and develop initiatives to improve competitiveness.

Key Requirements

  • •1+ years of experience in business development, account management, or a familiar field.
  • •Strong network of German FMCG partners and strong knowledge of the German FMCG industry landscape.
  • •Strong interpersonal skills with excellent communication, negotiation, logical, and analytical abilities.
  • •Customer service orientation and experience working in a client-facing capacity.
  • •Fluent in German to communicate with German stakeholders; preference for social content sense (livestream and short-video).
Experience:1+ yearsFMCGGerman marketE-commerce
Skills:CommunicationNegotiationAnalytical skillsInterpersonal skillsCustomer service
Languages:German

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn