Senior Content Marketing Strategist, YouTube & Social Media (Contract)

NerdWallet
United States
Workplace: RemoteContractUSD 70 - 80 hourlyFunction: Communications, PR & CommunityExperience: 3-5 yearsSkills: ["Analytical","Collaborative","Communication","Curiosity","Results-oriented"]

Own short-form social strategy for NerdWallet’s podcast portfolio, turning standout audio moments into platform-native YouTube Shorts, Instagram Reels, and TikToks. Build and optimize content calendars, write hooks/titles/captions, and run end-to-end execution for select shows (including Smart Travel and Your Next Dollar). Use analytics from YouTube Studio, Instagram Insights, TikTok Analytics, and Sprout Social to drive audience growth and mid-funnel results (newsletter subscriptions and leads), while briefing editors for production.

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NerdWallet
NerdWallet
4 days ago

Senior Content Marketing Strategist, YouTube & Social Media (Contract)

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Last checked: 7 hours agoStatus: Live

Job Summary

Own short-form social strategy for NerdWallet’s podcast portfolio, turning standout audio moments into platform-native YouTube Shorts, Instagram Reels, and TikToks. Build and optimize content calendars, write hooks/titles/captions, and run end-to-end execution for select shows (including Smart Travel and Your Next Dollar). Use analytics from YouTube Studio, Instagram Insights, TikTok Analytics, and Sprout Social to drive audience growth and mid-funnel results (newsletter subscriptions and leads), while briefing editors for production.
Location: United States
Workplace: Remote
Employment Type: Contract · 12 months
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Analyze performance and optimize short-form content using YouTube Studio, Instagram Insights, TikTok Analytics, and Sprout Social to improve audience growth and mid-funnel results.
  • •Develop and own video-first, channel-optimized content calendars for NerdWallet’s podcast-related short-form channels.
  • •Research, plan, and refine short-form video and social strategies across YouTube Shorts, Instagram, and TikTok while balancing trend speed with brand/compliance standards.
  • •Convert attention into action through platform-optimized storytelling (hooks, titles, captions, and social copy) and clear calls to action to drive subscriptions and leads.
  • •Coordinate posting and approvals by briefing video editors and content strategists, uploading/scheduling/publishing final assets, and engaging audiences through community management.

Pay and Benefits

Salary: USD 70 - 80 hourly

Key Requirements

  • •3–5 years of experience in short-form video strategy or social media marketing, ideally with podcast promotion exposure.
  • •Track and optimize organic social/video to drive measurable mid-funnel outcomes such as newsletter signups, site traffic, or lead generation.
  • •In-depth knowledge of YouTube, Instagram, and TikTok plus social listening, scheduling, and reporting/analytics tools.
  • •Write engaging, on-brand copy for digital and social platforms that supports audience growth and engagement.
  • •Comfort interpreting performance data and translating insights into actionable recommendations; experience with creative tools is a plus for briefing editors.
Experience:3-5 yearsPodcast marketingShort-form videoSocial media marketing
Skills:AnalyticalCollaborativeCommunicationCuriosityResults-oriented
Tech Stack:YouTube StudioInstagram InsightsTikTok AnalyticsSprout SocialClaudeAdobe Premiere ProCapCutAdobe Express

Company Brief

NerdWallet
NerdWallet provides personal finance guidance, comparison tools, and financial product recommendations (credit cards, mortgages, insurance, loans) to help consumers and small businesses make informed money decisions via content, calculators, and advisory services.
Industry: Publishing
Company Size: Large (251 to 1,000 employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2009
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Glassdoor: 3.5
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