Sr Manager, AAdvantage Business Design, Management, and Engagement (Fort Worth, TX, US)

American Airlines Group
United States
Workplace: OnsiteFull timeFunction: Design (Product/UX/UI/Visual)Experience: 7+ yearsSkills: ["Analytical","Problem-solving","Communication","Collaboration"]

Lead the design and execution of the AAdvantage program strategy within the Commercial Division, optimizing program structure, benefits, and promotional campaigns to drive business growth. Own day-to-day program operations, develop engagement strategies to increase loyalty and retention, and partner cross-functionally with Marketing, Customer Experience, and Operations. Use analytics to evaluate performance, guide continuous improvement, and manage budgeting and resource planning with measurable ROI.

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FursaFursa
American Airlines Group
American Airlines Group
6 hours ago

Sr Manager, AAdvantage Business Design, Management, and Engagement (Fort Worth, TX, US)

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead the design and execution of the AAdvantage program strategy within the Commercial Division, optimizing program structure, benefits, and promotional campaigns to drive business growth. Own day-to-day program operations, develop engagement strategies to increase loyalty and retention, and partner cross-functionally with Marketing, Customer Experience, and Operations. Use analytics to evaluate performance, guide continuous improvement, and manage budgeting and resource planning with measurable ROI.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Manager level

Key Responsibilities

  • •Lead the design and execution of AAdvantage program strategy, optimizing program structure, benefits, and promotional campaigns to drive business growth.
  • •Direct day-to-day program operations focused on delivering exceptional customer experiences and operational efficiency.
  • •Develop and implement targeted engagement strategies to deepen member loyalty, increase retention, and maximize lifetime value.
  • •Partner cross-functionally with Marketing, Customer Experience, and Operations to ensure program alignment with broader business goals.
  • •Leverage data analytics to evaluate performance, uncover insights, and drive continuous improvement; oversee budgeting and resource planning for measurable ROI.

Pay and Benefits

Perks:Health InsuranceDentalVision401kPet Insurance

Key Requirements

  • •Bachelor’s degree in Business Administration, Marketing, or a related field.
  • •7+ years of experience in loyalty program management, marketing, or a related field.
  • •Master’s degree in Business Administration, Marketing, or a related field.
  • •Experience with loyalty program software and technology platforms.
  • •Certification in loyalty marketing or a related field (e.g., CLMP, CEM).
Experience:7+ yearsLoyalty program management
Education:
Skills:AnalyticalProblem-solvingCommunicationCollaboration
Certifications:CLMPCEM
Tech Stack:Microsoft OfficeExcelWordPowerPointTableauSQL

Company Brief

American Airlines Group
Major U.S. airline providing scheduled passenger and cargo air transportation globally. Operates a large fleet and extensive domestic and international route network, serving millions of customers with diversified travel and loyalty services.
Industry: Airlines
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Fort Worth, United States
Founded: 1926
WebsiteLinkedIn