Senior Director, Social Strategy & Operations

Dotdash Meredith
New York
Workplace: HybridFull timeUSD 135,000 - 160,000 annuallyFunction: Strategy & Corporate DevelopmentExperience: 10+ yearsSkills: ["Collaboration","Innovation","Accountability","Analytical thinking","Executive communication"]

Lead People Inc.’s centralized social strategy and operations function to accelerate audience growth across social platforms. Own enterprise social growth strategy, sponsored social approach, and cross-brand experimentation. Manage a team of social strategists and operations professionals, oversee analytics/reporting and executive insights, and drive operational excellence through scalable workflows, automation, governance, and tooling. Serve as the primary partner to editorial, revenue, product, and executive leadership teams.

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Dotdash Meredith
Dotdash Meredith
1 month ago

Senior Director, Social Strategy & Operations

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Last checked: 18 days agoStatus: Live

Job Summary

Lead People Inc.’s centralized social strategy and operations function to accelerate audience growth across social platforms. Own enterprise social growth strategy, sponsored social approach, and cross-brand experimentation. Manage a team of social strategists and operations professionals, oversee analytics/reporting and executive insights, and drive operational excellence through scalable workflows, automation, governance, and tooling. Serve as the primary partner to editorial, revenue, product, and executive leadership teams.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Director level

Key Responsibilities

  • •Define and lead People Inc.’s enterprise social growth strategy across platforms, including cross-brand initiatives and experimentation.
  • •Lead, develop, and mentor the social strategy and operations team, setting priorities and allocating resources aligned with business goals.
  • •Own the strategic approach to sponsored social media, partnering with Sales, Marketing, and Ad Solutions to align sponsored content with best practices and audience insights.
  • •Oversee social reporting, analytics, dashboards, and measurement frameworks, translating performance data into actionable insights for stakeholders.
  • •Serve as executive-level advisor and primary external point of contact for social platforms, technology partners, and key vendors, including representing People Inc. at industry events.
Travel: Low travel

Pay and Benefits

Salary: USD 135,000 - 160,000 annually
Perks:Health InsuranceDentalVisionPaid Leave401kPaid HolidaysParental Leave

Key Requirements

  • •10+ years of experience in social media strategy, audience development, digital media, or a related field.
  • •Significant experience leading high-performing teams and cross-functional stakeholders.
  • •Proven success driving audience growth and business impact through social platforms.
  • •Deep expertise in social strategy, analytics, content optimization, and platform ecosystems.
  • •Experience supporting sponsored social programs and partnering with commercial organizations.
Experience:10+ years
Skills:CollaborationInnovationAccountabilityAnalytical thinkingExecutive communication

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn