CDI - Directeur Omnicanal Media (F/H/X)

Sephora
Sur
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: mastersSkills: ["Rigueur","Organisation","Analyse","ROI focus","Autonomie","Collaboration","Sense du business"]

Lead Sephora France’s full-funnel omnichannel media strategy (brand and performance), aligning national objectives with regional marketing and ecommerce goals. Define KPIs, budgets, and media plans across online and offline channels, oversee planning and optimization with agencies, and deliver acquisition and revenue results for Sephora France & Belgium. Manage a team, run campaign performance analyses, and drive innovation partnerships across France with scalable European opportunities.

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Sephora
Sephora
2 hours ago

CDI - Directeur Omnicanal Media (F/H/X)

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Last checked: 2 hours agoStatus: Live

Job Summary

Lead Sephora France’s full-funnel omnichannel media strategy (brand and performance), aligning national objectives with regional marketing and ecommerce goals. Define KPIs, budgets, and media plans across online and offline channels, oversee planning and optimization with agencies, and deliver acquisition and revenue results for Sephora France & Belgium. Manage a team, run campaign performance analyses, and drive innovation partnerships across France with scalable European opportunities.
Location: Sur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and implement the full-funnel media strategy in France (Branding + Performance), aligned with Sephora France’s marketing and commercial objectives.
  • •Set media objectives, KPIs, and budgets across online and offline levers, in line with business goals.
  • •Supervise media planning, buying, and optimization across all channels, ensuring execution with media guidelines and internal partners.
  • •Manage relationships with media agencies in France and Belgium and oversee budgets and operational follow-up with Finance.
  • •Lead a team of 4 talents (consultants, interns/alternants), set individual goals, evaluate performance, and develop hard/soft skills.

Key Requirements

  • •Master’s level (Bac +5) in Marketing or Communication.
  • •At least 15 years of experience in agency work on retail/entertainment accounts or in a major digital/beauty advertiser environment.
  • •Experience leading the performance of a DTC and/or e-retail website.
  • •Strong knowledge of brand and performance challenges, and digital & social platforms.
  • •Fluent English and strong media buying expertise (online and offline KPIs), including SEA, retargeting, affiliation, display, and SEO.
Experience:RetailE-commerceBeautyDTC
Education:Master's in Marketing ou Communication
Skills:RigueurOrganisationAnalyseROI focusAutonomieCollaborationSense du business
Languages:English
Tech Stack:Full funnelPaid SearchSocial AdsDisplayAffiliationTVRadioPresseOOHSEARetargetingSEOIAGAFA

Company Brief

Sephora
Global retailer of cosmetics, skincare, fragrance and beauty accessories operating physical stores and e-commerce. Sephora offers multi-brand product assortments, in-store services, and digital experiences and is a subsidiary of LVMH.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 1969
WebsiteLinkedIn