Social Media Specialist (B2B technology industry)

Emerson
Mexico
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 3-5 yearsEducation: bachelorsSkills: ["Communication","Organization","Stakeholder management","Judgment","Adaptability"]

Help Emerson’s Test and Measurement business drive B2B social media performance by translating marketing objectives into social strategies and executing campaigns across global channels. Own an organic content strategy and editorial calendar, create copy and creative assets, and moderate engagement with excellent customer service. Use reporting, analytics, and trend tools to test, optimize, and report results—proactively surfacing issues and opportunities while coordinating closely with internal marketing teams.

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Emerson
Emerson
3 days ago

Social Media Specialist (B2B technology industry)

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Job Summary

Help Emerson’s Test and Measurement business drive B2B social media performance by translating marketing objectives into social strategies and executing campaigns across global channels. Own an organic content strategy and editorial calendar, create copy and creative assets, and moderate engagement with excellent customer service. Use reporting, analytics, and trend tools to test, optimize, and report results—proactively surfacing issues and opportunities while coordinating closely with internal marketing teams.
Location: Mexico
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Collaborate with internal teams to translate marketing objectives into social strategies and goals.
  • •Plan and execute social campaigns, including organic content strategy, editorial calendar, and scheduling using Khoros Marketing or similar tools.
  • •Create copy and generate creative assets, then manage related processes and workflows.
  • •Use social media channels and reporting/analytics tools to monitor trends, report results, and optimize campaigns through testing and A/B experimentation.
  • •Moderate and respond to social engagement in real time, and communicate status, issues, and successes to internal stakeholders.

Key Requirements

  • •Bachelor’s degree.
  • •3-5 years of experience in digital marketing, including managing brand social media accounts.
  • •Direct experience with LinkedIn, YouTube, Facebook, X (formerly Twitter), and Instagram.
  • •Strong communication skills to craft messages for multiple channels in short and long form.
  • •Strong organizational and independent learning skills to manage fast-paced, multiple-project work.
Experience:3-5 yearsB2B
Education:Bachelor's
Skills:CommunicationOrganizationStakeholder managementJudgmentAdaptability
Tech Stack:Khoros MarketingCanvaAdobeSpreadfastTrelloAdobe Web AnalyticsLinkedInYouTubeFacebookXInstagramA/B testing

Company Brief

Emerson
Global technology and engineering company providing automation solutions, commercial and residential products, and services across industrial, commercial, and consumer markets to improve operational performance and efficiency.
Industry: Industrial Automation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: St. Louis, United States
Founded: 1890
WebsiteLinkedIn