Lifecycle Marketing Manager

Abacum
New York
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Analytical acumen","Execution focus","Cross-functional collaboration","Measurement mindset","Data-driven decision making"]

Own lifecycle marketing from first interest through high-intent conversion. You’ll build nurture tracks, segmentation, and lead scoring, define sales readiness and routing, and connect engagement signals to follow-up programs. Run the HubSpot-based marketing automation stack day to day, improve deliverability and data hygiene, and measure stage-to-stage conversion to grow pipeline. This is a first-in-role build position with direct accountability and close sales handoff.

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FursaFursa
Abacum
Abacum
18 hours ago

Lifecycle Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own lifecycle marketing from first interest through high-intent conversion. You’ll build nurture tracks, segmentation, and lead scoring, define sales readiness and routing, and connect engagement signals to follow-up programs. Run the HubSpot-based marketing automation stack day to day, improve deliverability and data hygiene, and measure stage-to-stage conversion to grow pipeline. This is a first-in-role build position with direct accountability and close sales handoff.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own lifecycle programs from first interest through to a sales conversation.
  • •Design nurture tracks aligned to each lead’s evaluation stage.
  • •Define lead readiness criteria and how leads route to sales.
  • •Connect account-level engagement signals to follow-up programs.
  • •Run the marketing automation stack day to day and report conversion between lifecycle stages.

Pay and Benefits

Perks:Health InsuranceEquityLearning BudgetPaid LeaveLanguage Courses

Key Requirements

  • •Run lifecycle marketing end-to-end at a seed to Series B B2B company, handling both strategy and execution.
  • •Use marketing ops skills to understand and work with the data model behind lifecycle programs, not just campaign execution.
  • •Build HubSpot flows hands-on (5 to 6 years of experience).
  • •Stay focused on execution across the whole lifecycle surface rather than a single slice delegated to email, ops, or an agency.
  • •Have strong judgment based on stage-to-stage conversion and contribution to pipeline, with clear alignment on sales handoff readiness.
Experience:5+ yearsB2BMarketing automationSeed-to-Series BFinance teams
Skills:Analytical acumenExecution focusCross-functional collaborationMeasurement mindsetData-driven decision making
Languages:EnglishSpanish
Tech Stack:HubSpotHubspot flowsSQLData warehouseMarketing automation

Company Brief

Abacum
Provides an AI-driven FP&A platform that automates financial planning, forecasting, and reporting to help finance teams streamline budgeting, scenario planning, and collaboration across organizations.
Industry: Enterprise Software
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Series A
Headquarters: Barcelona, Spain
Founded: 2019
Website