VP GTM, WPP Open

WPP
United Kingdom
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Strategic thinking","Collaboration","Storytelling","Customer focus"]

Lead go-to-market strategy for WPP Open media products, setting positioning, messaging, competitive differentiation, and launch plans across planning, activation, and measurement. Translate customer and market needs into value propositions and product stories, drive thought leadership and sales enablement, and partner with product, solutions, business development, marketing, and communications to activate GTM plans and measure impact. Represent WPP Open in pitches and industry events while developing a team and refining the product vision.

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FursaFursa
WPP
WPP
12 hours ago

VP GTM, WPP Open

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Job Summary

Lead go-to-market strategy for WPP Open media products, setting positioning, messaging, competitive differentiation, and launch plans across planning, activation, and measurement. Translate customer and market needs into value propositions and product stories, drive thought leadership and sales enablement, and partner with product, solutions, business development, marketing, and communications to activate GTM plans and measure impact. Represent WPP Open in pitches and industry events while developing a team and refining the product vision.
Location: United Kingdom
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead go-to-market strategy for WPP Open media products, features, and applications.
  • •Shape product positioning, messaging, storytelling, and competitive differentiation.
  • •Lead product launches and align teams around the GTM process and shared objectives.
  • •Create thought leadership, pitch materials, sales tools, and client-facing content.
  • •Partner cross-functionally to translate client needs into use cases and value propositions, and activate GTM plans while measuring impact.

Key Requirements

  • •Extensive product marketing or go-to-market experience in media, advertising technology, marketing technology, or a related digital environment.
  • •Experience shaping marketing strategies, positioning, and messaging for products or technology solutions.
  • •Strong knowledge of the marketing/advertising technology landscape (data, audience planning, activation, measurement).
  • •Experience with enterprise advertisers, publishers, agencies, or technology providers.
  • •Ability to turn complex products/technology/client challenges into clear, engaging stories and create sales enablement for pitches or proposals.
Experience:Marketing technologyAdvertising technology
Skills:LeadershipStrategic thinkingCollaborationStorytellingCustomer focus
Languages:English

Company Brief

WPP
Global marketing and communications services group offering advertising, media investment management, branding, public relations, and digital services to multinational clients across industries.
Industry: Advertising Media Groups
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1971
WebsiteLinkedIn