Director UX Design

HelloFresh
Berlin
Workplace: OnsiteFull timeFunction: Design (Product/UX/UI/Visual)Skills: ["Leadership","High agency","Bias to ship","Problem-solving","Product taste"]

Own a consumer experience domain and raise the craft bar across end-to-end UX for multiple consumer surfaces. Lead and coach a multidisciplinary team (UX, UI, content, localization), stay hands-on through critiques, and solve ambiguous problems with a bias to ship. Build and scale the Zest design system and modern UI foundations, close the design-to-engineering gap with design-to-code workflows, and make the team AI-native to accelerate discovery, prototyping, and delivery.

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HelloFresh
HelloFresh
2 months ago

Director UX Design

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Source: Company careers pageValidated by: Fursa AI
Last checked: 9 hours agoStatus: Live

Job Summary

Own a consumer experience domain and raise the craft bar across end-to-end UX for multiple consumer surfaces. Lead and coach a multidisciplinary team (UX, UI, content, localization), stay hands-on through critiques, and solve ambiguous problems with a bias to ship. Build and scale the Zest design system and modern UI foundations, close the design-to-engineering gap with design-to-code workflows, and make the team AI-native to accelerate discovery, prototyping, and delivery.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Director level

Key Responsibilities

  • •Lead, coach, and inspire a multidisciplinary UX/UI/content/localization team across multiple consumer surfaces while staying hands-on with design reviews and critiques.
  • •Solve problems from first principles and help the team focus on outcomes, installing the right structure to ship at speed.
  • •Set and uphold an extremely high craft bar across UX flows and polished UI, including layout, typography, motion, micro-interactions, and visual storytelling.
  • •Own a consumer experience domain end-to-end across the customer journey, from problem framing to shipped products across brands and markets.
  • •Build design-technology capability by scaling the Zest design system and modern UI foundations, and make design workflows AI-native to accelerate discovery, prototyping, and design-to-delivery.

Key Requirements

  • •Track record leading and growing high-performing design teams in product-first, consumer (B2C) companies, including hiring and coaching designers from IC to managers.
  • •Experience thriving in ambiguous, fast-changing environments, making hard decisions, and pushing for the right solution.
  • •Demonstrated success driving teams to ship great software at scale, owning execution across a product line and portfolio of features.
  • •Exceptional visual and interaction craft with a high personal bar for detail across hierarchy, motion, and micro-interactions.
  • •Fluency at the design–engineering boundary (design systems, component architecture, prototyping in code or advanced tools) and use of AI across the design workflow (e.g., insight synthesis and design-to-code).
Experience:Consumer (B2C)Design systemsAI-native
Skills:LeadershipHigh agencyBias to shipProblem-solvingProduct taste
Languages:English
Tech Stack:UXUIContentLocalizationDesign systemZestFigmaClaudeAIDesign-to-code

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn