Principal Associate, Social Media Strategist, Talent Marketing (Hybrid)

Discover Financial
Richmond, Virginia
Workplace: HybridFull timeUSD 109,900 - 125,400 annuallyFunction: Communications, PR & CommunityExperience: 3+ yearsEducation: bachelorsSkills: ["Strategic thinking","Communication","Collaboration","Analytical thinking","Growth mindset"]

Own channel strategy for Talent Marketing social programs, turning Capital One’s culture and recruiting priorities into audience-first narratives. Plan and optimize organic and paid campaigns across platforms such as LinkedIn and Instagram, applying Generative Engine Optimization to improve discoverability. Partner with enterprise teams to set governance and compliance, evaluate agency support, and develop influencer and employee advocacy programs while building reporting that ties social metrics to talent acquisition outcomes.

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Discover Financial
Discover Financial
3 days ago

Principal Associate, Social Media Strategist, Talent Marketing (Hybrid)

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Last checked: 5 hours agoStatus: Live

Job Summary

Own channel strategy for Talent Marketing social programs, turning Capital One’s culture and recruiting priorities into audience-first narratives. Plan and optimize organic and paid campaigns across platforms such as LinkedIn and Instagram, applying Generative Engine Optimization to improve discoverability. Partner with enterprise teams to set governance and compliance, evaluate agency support, and develop influencer and employee advocacy programs while building reporting that ties social metrics to talent acquisition outcomes.
Location: Richmond, Virginia
Workplace: Hybrid
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Transition social publishing to an audience-first strategy aligned to changing digital behaviors
  • •Translate platform trends, performance data, and paid media insights into actionable engagement and growth recommendations
  • •Serve as a strategic advisor to Talent Marketing leadership with data-backed social initiatives
  • •Partner across enterprise teams to establish social media best practices and ensure brand governance and compliance
  • •Manage multi-platform content, community engagement, and reporting that links social metrics to talent acquisition outcomes

Pay and Benefits

Salary: USD 109,900 - 125,400 annually

Key Requirements

  • •Bachelor’s degree or military experience
  • •At least 3 years of experience in digital marketing, social media management, and paid media campaigns in a highly regulated environment
  • •At least 3 years of experience in content and creative development
  • •At least 5 years of social media experience for consumer or candidate audiences
  • •Experience using Sprinklr, Canva, or other social media management tools and platforms
Experience:3+ yearsDigital marketingSocial media managementPaid mediaRecruitment marketingEmployer brandRegulated financial environmentTalent acquisition
Education:Bachelor's
Skills:Strategic thinkingCommunicationCollaborationAnalytical thinkingGrowth mindset
Tech Stack:LinkedInInstagramSprinklrCanva

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn