Sony Music

3 weeks ago

CRM & Audience Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Support the development and execution of an audience growth strategy across owned channels. Plan, create, and deploy CRM campaigns (email, SMS, and direct-to-fan communications) aligned to release schedules, tours, and merchandise launches. Manage audience databases and segmentation, help build automated fan journeys and retention programs, and report on CRM performance (opens, clicks, conversions, revenue) to drive continuous campaign optimization.

Location: Sydney

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan, create, and deploy email, SMS, and other direct-to-fan communications.
•Execute CRM campaigns aligned to release schedules, tours, merchandise launches, and marketing initiatives, maintaining CRM calendars to ensure timely delivery.
•Manage audience databases for accuracy, hygiene, and compliance; build and maintain audience segments for targeting and personalisation.
•Support automated fan journeys, onboarding flows, retention programs, and mapping of fan touchpoints across the customer lifecycle to improve engagement and conversion.
•Monitor CRM performance metrics (open rates, click-through rates, subscriber growth, conversions, revenue) and produce regular reporting and campaign analysis to inform optimisation.

Pay and Benefits

Perks:Health InsurancePensionLife AssuranceIncome Protection

Key Requirements

•Demonstrable experience in CRM, digital marketing, audience development, or a related role.
•Experience using email marketing and CRM platforms.
•Strong understanding of audience segmentation and customer lifecycle marketing.
•Strong organisation with attention to detail.
•Comfortable working with data and performance reporting, with excellent written communication skills.

Experience:MusicEntertainmentMediaGamingConsumer brands

Skills:CommunicationAttention to detailOrganisationData analysis

Languages:English

Tech Stack:Email marketingSMSCRM platforms

Company Brief

Sony Music

Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.

Industry: Music Industry

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: New York, United States

Founded: 1929

Glassdoor: 3.6

Website LinkedIn Glassdoor

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Sony Music

3 weeks ago

CRM & Audience Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Sydney

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Plan, create, and deploy email, SMS, and other direct-to-fan communications.
•Execute CRM campaigns aligned to release schedules, tours, merchandise launches, and marketing initiatives, maintaining CRM calendars to ensure timely delivery.
•Manage audience databases for accuracy, hygiene, and compliance; build and maintain audience segments for targeting and personalisation.
•Support automated fan journeys, onboarding flows, retention programs, and mapping of fan touchpoints across the customer lifecycle to improve engagement and conversion.
•Monitor CRM performance metrics (open rates, click-through rates, subscriber growth, conversions, revenue) and produce regular reporting and campaign analysis to inform optimisation.

Pay and Benefits

Perks:Health InsurancePensionLife AssuranceIncome Protection

Key Requirements

•Demonstrable experience in CRM, digital marketing, audience development, or a related role.
•Experience using email marketing and CRM platforms.
•Strong understanding of audience segmentation and customer lifecycle marketing.
•Strong organisation with attention to detail.
•Comfortable working with data and performance reporting, with excellent written communication skills.

Experience:MusicEntertainmentMediaGamingConsumer brands

Skills:CommunicationAttention to detailOrganisationData analysis

Languages:English

Tech Stack:Email marketingSMSCRM platforms

Company Brief

Sony Music

Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.

Industry: Music Industry

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Established Company

Headquarters: New York, United States

Founded: 1929

Glassdoor: 3.6

Website LinkedIn Glassdoor