AMER Field Marketing Manager - Workvivo

Zoom Video Communications
Massachusetts
Workplace: RemoteFull timeUSD 76,800 - 186,200 annuallyFunction: Marketing & GrowthSkills: ["Account-based marketing","Pipeline reporting","Budget management","Cross-functional collaboration","Data-driven decision-making"]

Own AMER field and strategic event marketing for Workvivo within the Global Field & Strategic Events team. Execute tiered account-based programs (1:1, 1:few, 1:many/ABX), build regional field calendars, and drive pipeline generation and acceleration for the USA region. Manage regional field and events budgets, partner with Sales, Sales Development, and RevOps for coordinated follow-up and attribution, and report performance and recommendations to senior leadership.

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FursaFursa
Zoom Video Communications
Zoom Video Communications
3 days ago

AMER Field Marketing Manager - Workvivo

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Own AMER field and strategic event marketing for Workvivo within the Global Field & Strategic Events team. Execute tiered account-based programs (1:1, 1:few, 1:many/ABX), build regional field calendars, and drive pipeline generation and acceleration for the USA region. Manage regional field and events budgets, partner with Sales, Sales Development, and RevOps for coordinated follow-up and attribution, and report performance and recommendations to senior leadership.
Location: Massachusetts
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Execute tiered account-based field marketing programs across strategic US accounts, account clusters, and broader market segments
  • •Build and manage regional field calendars with Sales and Sales Development based on account priority and deal stage
  • •Own pipeline generation and acceleration for the USA region, reporting performance against demand channel standards
  • •Manage regional field and events budget to optimize pipeline efficiency and return on investment
  • •Partner with Sales Development, Sales, and Revenue Operations for coordinated follow-up and attribution across account tiers
Travel: Low travel

Pay and Benefits

Salary: USD 76,800 - 186,200 annually
Equity and Bonus:Equity

Key Requirements

  • •5+ years of experience in field marketing, account-based marketing, or integrated marketing within B2B SaaS or enterprise technology
  • •Ability to execute tiered account-based marketing programs (1:1, 1:few, 1:many)
  • •Track and report pipeline efficiency and business impact metrics
  • •Experience managing regional marketing budgets and reporting performance to senior leadership
  • •Experience in SaaS, B2B technology, HR tech, employee experience, or adjacent categories
Experience:B2B SaaSEnterprise technologyHR techEmployee experience
Skills:Account-based marketingPipeline reportingBudget managementCross-functional collaborationData-driven decision-making

Company Brief

Zoom Video Communications
Provides video conferencing, chat, phone, webinar, and collaboration software for businesses, schools, and individuals. Its platform is widely used for remote meetings, virtual events, and hybrid work communication.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 2011
WebsiteLinkedIn