3 weeks ago

Worldwide Business Personal Systems Marketing, Commercial Security Solutions Lead

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Last checked: 8 hours agoStatus: Live

Job Summary

Define and drive security solution performance marketing for HP’s commercial growth area, translating security innovation into differentiated value stories, decision-stage messaging, and demand assets. Lead security-led mid-to-lower funnel demand programs (including LinkedIn-first initiatives, RTBs, and conversion assets) and embed consistent security positioning across HP’s commercial portfolio. Partner cross-functionally with product marketing, GTM, comms, alliances, agencies, sales/channel, and security teams to deliver playbooks, toolkits, and performance tracking.

Location: Vancouver

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define and drive commercial security performance marketing plans, execution, and tracking; translate technical capabilities into ITDM value and differentiation.
•Embed security across HP’s commercial portfolio and ecosystem to create a consistent reason to choose HP.
•Build security-led demand programs, including LinkedIn-first initiatives, RTBs, and decision-stage conversion assets.
•Collaborate across product marketing, GTM, comms, alliances, agencies, regional markets, sales/channel, and security teams to deliver market-facing value stories and activation-ready assets/toolkits.
•Create a repeatable security content system mapping proof points, use cases, competitive positioning, and enablement assets across the buyer journey, and manage budget and timelines.

Pay and Benefits

Salary: USD 105,050 - 161,800 annually

Equity and Bonus:Equity

Perks:Health InsuranceDentalVisionDisability InsuranceLife InsuranceFlexible SpendingPaid ParentalPaid Holidays

Key Requirements

•8–12+ years in B2B marketing with experience in security, enterprise IT, or infrastructure.
•Ability to translate technical capabilities into clear business value and competitive differentiation.
•Experience in security positioning or enterprise risk narratives.
•Proven track record developing mid–lower funnel demand content in collaboration with creative agencies.
•Strong program management and cross-functional leadership with exceptional executive communication and storytelling.

Experience:8-12 yearsB2B marketingEnterprise ITInfrastructureSecurity

Skills:StorytellingLeadershipCross-functional collaborationProgram managementAnalytical thinking

Tech Stack:LinkedInDigitalSocial

Company Brief

Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.

Industry: Hardware Devices

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Palo Alto, United States

Founded: 1939

Glassdoor: 3.8

Website LinkedIn

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