Instacart

3 weeks ago

Senior Product Manager, Growth Marketing Platform

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Own the product vision and multi-quarter roadmap for an end-to-end growth marketing platform that unifies agentic CRM, marketer tooling, and orchestration/measurement. Partner with Engineering, Data Science/ML, Marketing, Design, Privacy/Legal, and Finance to translate marketer needs into platform capabilities like segmentation, journey orchestration, experimentation, governance, and performance analytics. Define KPIs for marketing efficiency and ROI, lead A/B and multivariate experimentation, and drive adoption through documentation, enablement, and training.

Location: Ontario, Alberta, British Columbia, Nova Scotia

Workplace: Remote

Employment Type: Full time

Job Function: Product Management

Seniority: Sr. Manager level

Key Responsibilities

•Own the product vision, strategy, and multi-quarter roadmap for an end-to-end growth marketing platform spanning agentic CRM, marketer tooling, and unified orchestration/measurement.
•Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.
•Partner with Engineering and ML to design and ship AI- and agentic-powered features for automation, real-time optimization, and appropriate safety/guardrails.
•Define KPIs for marketing efficiency and ROI, instrument reliable analytics/data quality, and lead A/B and multivariate experimentation frameworks.
•Lead cross-functional execution and drive adoption through documentation, enablement, and training so marketers can use the unified platform effectively.

Pay and Benefits

Salary: CAD 165,000 - 174,000 annually

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end.
•Define strategy, roadmaps, and launch complex cross-functional products with Engineering and Data Science/ML.
•Hands-on data-driven decision making, including experimentation design/analysis (A/B testing) and proficiency with SQL or product analytics tools.
•Partner directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement.
•Excellent written and verbal communication with ability to align senior stakeholders using PRDs, strategy docs, and roadmaps.

Experience:5+ yearsMarTechCRMGrowth marketing

Education:Bachelor's

Skills:CommunicationCross-functional collaborationSystems thinkingStakeholder managementExperimentation mindset

Languages:English

Tech Stack:SQLA/B testingMultivariate testingLLMsPrompt orchestrationRetrievalEvaluationAPIsCDPsESPsPush providersMMPsFeature flaggingExperimentation platformsAgentic CRM

Company Brief

Instacart

Operates an online grocery marketplace connecting customers with personal shoppers and local retailers for grocery delivery and pickup. Provides technology, logistics, and advertising solutions to supermarkets and consumer packaged goods brands.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn

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Instacart

3 weeks ago

Senior Product Manager, Growth Marketing Platform

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 6 hours agoStatus: Live

Job Summary

Location: Ontario, Alberta, British Columbia, Nova Scotia

Workplace: Remote

Employment Type: Full time

Job Function: Product Management

Seniority: Sr. Manager level

Key Responsibilities

•Own the product vision, strategy, and multi-quarter roadmap for an end-to-end growth marketing platform spanning agentic CRM, marketer tooling, and unified orchestration/measurement.
•Translate marketer needs into durable platform capabilities, including audience segmentation, journey orchestration, personalization, experimentation, governance, and performance analytics.
•Partner with Engineering and ML to design and ship AI- and agentic-powered features for automation, real-time optimization, and appropriate safety/guardrails.
•Define KPIs for marketing efficiency and ROI, instrument reliable analytics/data quality, and lead A/B and multivariate experimentation frameworks.
•Lead cross-functional execution and drive adoption through documentation, enablement, and training so marketers can use the unified platform effectively.

Pay and Benefits

Salary: CAD 165,000 - 174,000 annually

Equity and Bonus:Equity

Perks:Equity

Key Requirements

•5+ years of product management experience delivering platform or MarTech/CRM/growth marketing products end to end.
•Define strategy, roadmaps, and launch complex cross-functional products with Engineering and Data Science/ML.
•Hands-on data-driven decision making, including experimentation design/analysis (A/B testing) and proficiency with SQL or product analytics tools.
•Partner directly with Marketing stakeholders to build tools that improve campaign performance, workflow efficiency, and measurement.
•Excellent written and verbal communication with ability to align senior stakeholders using PRDs, strategy docs, and roadmaps.

Experience:5+ yearsMarTechCRMGrowth marketing

Education:Bachelor's

Skills:CommunicationCross-functional collaborationSystems thinkingStakeholder managementExperimentation mindset

Languages:English

Tech Stack:SQLA/B testingMultivariate testingLLMsPrompt orchestrationRetrievalEvaluationAPIsCDPsESPsPush providersMMPsFeature flaggingExperimentation platformsAgentic CRM

Company Brief

Instacart

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2012

Glassdoor: 3.6

Website LinkedIn