Lifecycle & Channel Marketing Specialist (DL, IN, 110064)

Ingersoll Rand
Delhi
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5-8 yearsEducation: bachelorsSkills: ["Data-driven mindset","Stakeholder management","Organizational","Proactive","Goal-oriented"]

Drive lifecycle and channel marketing to increase aftermarket revenue, retention, and partner-led demand generation across industrial brand portfolios. Plan campaigns for service contracts, spares, upgrades, and customer re-engagement, leveraging Salesforce CRM for segmentation and performance tracking. Co-market with distributors, enable partners with marketing tools and content, optimize service webpages and digital assets, and run integrated programs across digital, email, events, and partner channels while tracking ROI and conversion.

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FursaFursa
Ingersoll Rand
Ingersoll Rand
2 months ago

Lifecycle & Channel Marketing Specialist (DL, IN, 110064)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 16 hours agoStatus: Live

Job Summary

Drive lifecycle and channel marketing to increase aftermarket revenue, retention, and partner-led demand generation across industrial brand portfolios. Plan campaigns for service contracts, spares, upgrades, and customer re-engagement, leveraging Salesforce CRM for segmentation and performance tracking. Co-market with distributors, enable partners with marketing tools and content, optimize service webpages and digital assets, and run integrated programs across digital, email, events, and partner channels while tracking ROI and conversion.
Location: Delhi
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Drive lifecycle marketing programs to increase aftermarket revenue, retention, and repeat business across brands
  • •Plan and execute campaigns for service contracts (AMC/CMC), spares, upgrades, and customer re-engagement
  • •Manage and leverage Salesforce CRM data for customer segmentation, campaign execution, and performance tracking
  • •Develop and execute co-marketing initiatives with channel partners and distributors to drive pipeline and regional demand
  • •Optimize service-related webpages and digital assets and run integrated campaigns across digital, email, events, and partner channels
Travel: High travel

Pay and Benefits

Perks:EquityAnnual BonusLeave EncashmentsMaternity LeavePaternity LeaveHealth InsuranceLife InsuranceAccident InsuranceEmployee AssistanceLearning BudgetEmployee Recognition

Key Requirements

  • •Degree in Marketing, Business, or a related field
  • •5-8 years of B2B marketing experience, preferably in industrial or manufacturing
  • •Experience with demand generation, lifecycle marketing, channel partner marketing, and recurring revenue models
  • •Hands-on CRM experience (preferably Salesforce)
  • •Understanding of aftermarket/service business models
Experience:5-8 yearsB2BIndustrialManufacturingAftermarketService business
Education:Bachelor's in Marketing, Business
Skills:Data-driven mindsetStakeholder managementOrganizationalProactiveGoal-oriented
Tech Stack:SalesforceCRMSEOMS ExcelAI

Company Brief

Ingersoll Rand
Designs, manufactures, and services industrial equipment and technologies including air compressors, power tools, fluid management systems, and downstream industrial solutions for manufacturing, construction, and commercial customers worldwide.
Industry: Industrial Machinery
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Davidson, United States
Founded: 1871
WebsiteLinkedIn