Lifecycle & Channel Marketing Specialist (DL, IN, 110064)

Drive lifecycle and channel marketing to increase aftermarket revenue, retention, and partner-led demand generation across industrial brand portfolios. Plan campaigns for service contracts, spares, upgrades, and customer re-engagement, leveraging Salesforce CRM for segmentation and performance tracking. Co-market with distributors, enable partners with marketing tools and content, optimize service webpages and digital assets, and run integrated programs across digital, email, events, and partner channels while tracking ROI and conversion.