OKX

1 month ago

Product Manager / Director, User Growth

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Senior product leader focusing on user growth, channel strategy, and cross-functional execution. Drives growth campaigns (SEO/ASO, referrals, paid acquisition), enhances analytics-enabled task platforms, and shapes product direction across global markets. Collaborates with Paid Ads, Content, Affiliate, Referral, Trading, and Listing teams to maximize user growth while mentoring teams and aligning with global growth strategies.

Location: Hong Kong

Workplace: Onsite

Employment Type: Full time

Job Function: Product Management

Seniority: Director level

Key Responsibilities

•Drive Product Development across growth-focused campaigns and consumer task products to boost engagement and retention.
•Develop ToC growth activities (campaigns) and consumer task products to boost user engagement and retention.
•Define and execute channel growth strategies spanning SEO, ASO, referral, affiliate, and paid channels to maximize user acquisition and organic reach.
•Collaborate with channel owners to align platform capabilities with funnel requirements and growth objectives.
•Analyze growth activities and performance metrics to identify actionable insights and continuously improve product capabilities for global markets.

Pay and Benefits

Perks:Wellness StipendMeal AllowancesHealth Insurance

Key Requirements

•3+ years of experience in growth activities, mega sales, loyalty systems, and platform products with a track record of driving growth
•Strong data analysis, user research, and campaign performance measurement skills
•Excellent communication and collaboration skills, with the ability to influence stakeholders and lead cross-functional projects
•Proven ability to deliver large-scale projects and navigate cross-team dependencies in a dynamic organization
•Experience defining and executing channel growth strategies (SEO, ASO, referral, affiliate, and paid channels) to maximize user acquisition and organic reach

Experience:CryptoFintechSaaS

Skills:CommunicationLeadershipCollaborationStrategic thinkingProblem-solving

Languages:English

Company Brief

OKX

Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Victoria, Seychelles

Founded: 2017

Website LinkedIn

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OKX