RWA Product Marketing

Bybit
Kuala Lumpur
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Execution","Communication","Cross-functional collaboration"]

Drive go-to-market and commercial adoption of RWA products through traditional financial channels. Build and maintain partnerships with broker-dealers and asset management institutions, develop targeted channel promotion plans based on customer and compliance needs, and plan events such as roadshows and co-branded activities. Coordinate cross-functional resources (BD, compliance, marketing, regional teams), manage end-to-end channel collaborations, and optimize strategy using funnel and AUM performance metrics.

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FursaFursa
Bybit
Bybit
1 month ago

RWA Product Marketing

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Last checked: 1 hour agoStatus: Live

Job Summary

Drive go-to-market and commercial adoption of RWA products through traditional financial channels. Build and maintain partnerships with broker-dealers and asset management institutions, develop targeted channel promotion plans based on customer and compliance needs, and plan events such as roadshows and co-branded activities. Coordinate cross-functional resources (BD, compliance, marketing, regional teams), manage end-to-end channel collaborations, and optimize strategy using funnel and AUM performance metrics.
Location: Kuala Lumpur
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Partner with traditional broker-dealers and asset management institutions to establish and maintain relationships and integrate RWA products into their client referral systems.
  • •Understand traditional financial institution customer structures, compliance requirements, and product preferences to create tailored channel promotion plans.
  • •Plan and execute marketing activities for traditional financial audiences, including roadshows, co-branded events, and institutional sessions.
  • •Coordinate cross-functional resources (BD, compliance, marketing, regional teams) to ensure channel promotion is implemented smoothly.
  • •Manage channel partnerships end-to-end (planning, execution follow-up, post-campaign reviews and relationship maintenance) and continuously improve using key channel metrics including AUM contributions and conversion rates.

Pay and Benefits

Perks:Learning Budget

Key Requirements

  • •3+ years of relevant experience, with prior experience at traditional broker-dealers, banks, or asset management institutions preferred.
  • •Familiarity with core logic of traditional financial products (bonds, funds, structured products, REITs) and how institutional clients make decisions.
  • •Understanding of RWA fundamentals and major projects (e.g., Ondo, Maple, Centrifuge), able to clearly explain on-chain asset logic to traditional audiences.
  • •Strong English communication skills (listening, speaking, reading, writing) to collaborate independently with overseas institutions and cross-regional teams.
  • •Strong execution ability to deliver multi-channel initiatives in a fast-paced environment.
Experience:3+ yearsTraditional financeRWADigital assets
Skills:ExecutionCommunicationCross-functional collaboration
Languages:English

Company Brief

Bybit
Operates a cryptocurrency exchange and trading platform offering spot, derivatives, copy trading, and related digital asset services for retail and institutional users. The platform focuses on high-liquidity crypto markets, trading tools, and Web3-related products.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Founded: 2018
WebsiteLinkedIn