RWA Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Drive go-to-market and commercial adoption of RWA products through traditional financial channels. Build and maintain partnerships with broker-dealers and asset management institutions, develop targeted channel promotion plans based on customer and compliance needs, and plan events such as roadshows and co-branded activities. Coordinate cross-functional resources (BD, compliance, marketing, regional teams), manage end-to-end channel collaborations, and optimize strategy using funnel and AUM performance metrics.

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Partner with traditional broker-dealers and asset management institutions to establish and maintain relationships and integrate RWA products into their client referral systems.
•Understand traditional financial institution customer structures, compliance requirements, and product preferences to create tailored channel promotion plans.
•Plan and execute marketing activities for traditional financial audiences, including roadshows, co-branded events, and institutional sessions.
•Coordinate cross-functional resources (BD, compliance, marketing, regional teams) to ensure channel promotion is implemented smoothly.
•Manage channel partnerships end-to-end (planning, execution follow-up, post-campaign reviews and relationship maintenance) and continuously improve using key channel metrics including AUM contributions and conversion rates.

Pay and Benefits

Perks:Learning Budget

Key Requirements

•3+ years of relevant experience, with prior experience at traditional broker-dealers, banks, or asset management institutions preferred.
•Familiarity with core logic of traditional financial products (bonds, funds, structured products, REITs) and how institutional clients make decisions.
•Understanding of RWA fundamentals and major projects (e.g., Ondo, Maple, Centrifuge), able to clearly explain on-chain asset logic to traditional audiences.
•Strong English communication skills (listening, speaking, reading, writing) to collaborate independently with overseas institutions and cross-regional teams.
•Strong execution ability to deliver multi-channel initiatives in a fast-paced environment.

Experience:3+ yearsTraditional financeRWADigital assets

Skills:ExecutionCommunicationCross-functional collaboration

Languages:English

Company Brief

Bybit

Website

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Bybit

3 days ago

RWA Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 5 hours agoStatus: Live

Job Summary

Location: Kuala Lumpur

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Partner with traditional broker-dealers and asset management institutions to establish and maintain relationships and integrate RWA products into their client referral systems.
•Understand traditional financial institution customer structures, compliance requirements, and product preferences to create tailored channel promotion plans.
•Plan and execute marketing activities for traditional financial audiences, including roadshows, co-branded events, and institutional sessions.
•Coordinate cross-functional resources (BD, compliance, marketing, regional teams) to ensure channel promotion is implemented smoothly.
•Manage channel partnerships end-to-end (planning, execution follow-up, post-campaign reviews and relationship maintenance) and continuously improve using key channel metrics including AUM contributions and conversion rates.

Pay and Benefits

Perks:Learning Budget

Key Requirements

•3+ years of relevant experience, with prior experience at traditional broker-dealers, banks, or asset management institutions preferred.
•Familiarity with core logic of traditional financial products (bonds, funds, structured products, REITs) and how institutional clients make decisions.
•Understanding of RWA fundamentals and major projects (e.g., Ondo, Maple, Centrifuge), able to clearly explain on-chain asset logic to traditional audiences.
•Strong English communication skills (listening, speaking, reading, writing) to collaborate independently with overseas institutions and cross-regional teams.
•Strong execution ability to deliver multi-channel initiatives in a fast-paced environment.

Experience:3+ yearsTraditional financeRWADigital assets

Skills:ExecutionCommunicationCross-functional collaboration

Languages:English

Company Brief

Bybit

Website