Manager, UCAN Marketing - Live Title Strategy

Netflix
Los Angeles
Workplace: OnsiteFull timeUSD 210,000 - 339,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Communication","Storytelling","Cross-functional collaboration","Judgment"]

Own end-to-end marketing strategy for Netflix’s live titles across leagues and partners, translating audience, content, and market insight into clear positioning and campaign architecture. Lead upstream alignment across content, business affairs, product, partnerships, and comms, then orchestrate cross-functional execution at live speed. Build league/partner playbooks and codify post-mortem learnings to create repeatable systems that reduce rework and improve future campaigns.

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FursaFursa
Netflix
Netflix
1 month ago

Manager, UCAN Marketing - Live Title Strategy

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Source: Company careers pageValidated by: Fursa AI
Last checked: 10 hours agoStatus: Live

Job Summary

Own end-to-end marketing strategy for Netflix’s live titles across leagues and partners, translating audience, content, and market insight into clear positioning and campaign architecture. Lead upstream alignment across content, business affairs, product, partnerships, and comms, then orchestrate cross-functional execution at live speed. Build league/partner playbooks and codify post-mortem learnings to create repeatable systems that reduce rework and improve future campaigns.
Location: Los Angeles
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own end-to-end marketing strategy for assigned live titles, from audience definition and positioning through campaign architecture, phasing, and post-launch learning.
  • •Translate content, audience, and market insight into differentiated positioning and strategic briefs guiding creative and cross-functional partners.
  • •Define campaign objectives, narrative, and messaging hierarchy, and map channel strategy, beats, and moments across Netflix and partner ecosystems.
  • •Drive upstream alignment across content, business affairs, product, partnerships, comms, and social to ensure marketing is grounded in deal structures and partner operations.
  • •Lead day-to-day cross-functional orchestration, including convening taskforces, setting operating rhythms, managing milestones, and socializing work with senior leadership and external partners.

Pay and Benefits

Salary: USD 210,000 - 339,000 annually
Equity and Bonus:Equity
Perks:Health Insurance401kEquityPaid Leave

Key Requirements

  • •Meaningful experience in sports and/or live entertainment marketing, with a track record building and managing multi-channel campaigns for live events, seasons, or tournaments.
  • •Ability to synthesize audience insight, partner dynamics, and business goals into clear marketing strategies and roadmaps.
  • •Experience working on live sports or entertainment campaigns in a 360 manner across AV, digital/social, product, comms, and partnerships.
  • •Strong sports and culture fluency, with an instinct for what drives conversation and fandom.
  • •Strong cross-functional orchestration skills in fast-moving, ambiguous environments, and a preference for building systems and reusable playbooks.
Experience:SportsLive entertainmentEntertainment marketing
Skills:Strategic thinkingCommunicationStorytellingCross-functional collaborationJudgment

Company Brief

Netflix
Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Los Gatos, United States
Founded: 1997
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