Adidas

1 month ago

Senior Manager Culture Marketing (Tokyo, Tokyo, JP)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Lead culture marketing partnerships and activations in Japan, shaping partner strategy across fashion designers, musicians and celebrities to grow the adidas lifestyle business. Negotiate endorsements, govern contracts, and align global initiatives with local execution. Manage showrooms and talent networks, while coordinating with global EIM and cross-functional teams to deliver high-impact campaigns and activations.

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own overall Culture Marketing portfolio strategy creation based on local brand priority and supervision.
•Define partner portfolio across fashion designers, musicians, and celebrities aligned with brand priorities.
•Lead endorsement contract negotiation and sealing for all CuMa partners.
•Accountable for all contract governance (CAF, AMS, compliance).
•Act as PoC for global EIM for any global talent activation within Japan.

Key Requirements

•Four-year college or university degree in Marketing, advertising or related field.
•8 to 10 years Marketing (Sports, Entertainment or Brand Marketing) with proven experience or background.
•Business Level English; Fluent in Japanese.
•Strong negotiation skills and experience working with legal teams.
•Project management skills and an ability to work well in a team environment.

Experience:8-10 yearsFashionEntertainmentBrand marketing

Education:Bachelor's

Skills:NegotiationCommunicationLeadershipProblem-solvingProject management

Languages:EnglishJapanese

Company Brief

Adidas

Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor

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Adidas

1 month ago

Senior Manager Culture Marketing (Tokyo, Tokyo, JP)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Tokyo

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own overall Culture Marketing portfolio strategy creation based on local brand priority and supervision.
•Define partner portfolio across fashion designers, musicians, and celebrities aligned with brand priorities.
•Lead endorsement contract negotiation and sealing for all CuMa partners.
•Accountable for all contract governance (CAF, AMS, compliance).
•Act as PoC for global EIM for any global talent activation within Japan.

Key Requirements

•Four-year college or university degree in Marketing, advertising or related field.
•8 to 10 years Marketing (Sports, Entertainment or Brand Marketing) with proven experience or background.
•Business Level English; Fluent in Japanese.
•Strong negotiation skills and experience working with legal teams.
•Project management skills and an ability to work well in a team environment.

Experience:8-10 yearsFashionEntertainmentBrand marketing

Education:Bachelor's

Skills:NegotiationCommunicationLeadershipProblem-solvingProject management

Languages:EnglishJapanese

Company Brief

Adidas

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Herzogenaurach, Germany

Founded: 1949

Glassdoor: 3.8

Website LinkedIn Glassdoor