Marketing Manager, Arabic Speaker - Freelancer, 12 month contract

Informa
Riyadh
Workplace: RemoteContractFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical mindset","Copywriting","Stakeholder relationship-building","Deadline-driven","Communication"]

Own and execute marketing strategy to hit commercial objectives and revenue KPIs, driving inbound and outbound campaigns through traffic, leads, and conversions. Optimize performance using continual testing and reporting across channels with tools like Google Analytics and Adobe Analytics. Lead digital marketing execution and line manage digital marketers, collaborate with agencies on paid campaigns, and develop SEO and organic growth strategies across the customer lifecycle for international markets.

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FursaFursa
Informa
Informa
3 days ago

Marketing Manager, Arabic Speaker - Freelancer, 12 month contract

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Last checked: 1 hour agoStatus: Live

Job Summary

Own and execute marketing strategy to hit commercial objectives and revenue KPIs, driving inbound and outbound campaigns through traffic, leads, and conversions. Optimize performance using continual testing and reporting across channels with tools like Google Analytics and Adobe Analytics. Lead digital marketing execution and line manage digital marketers, collaborate with agencies on paid campaigns, and develop SEO and organic growth strategies across the customer lifecycle for international markets.
Location: Riyadh
Workplace: Remote
Employment Type: Contract · 12 months
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and manage marketing strategy and planning for both inbound and outbound campaigns, including optimization.
  • •Drive strategic KPIs by generating and reporting online traffic, leads, and conversions.
  • •Monitor and optimize channel and campaign performance through continual testing and reporting using analytics tools.
  • •Collaborate with agencies to develop paid campaign strategy and paid marketing execution dashboards/reporting.
  • •Lead and support the marketing team, including line management and campaign delivery aligned with event and divisional strategy.

Key Requirements

  • •Proven experience as a Marketing Manager.
  • •Fluent in Arabic and English.
  • •Thorough understanding and experience of digital marketing (PPC, SEO, online advertising) and direct marketing.
  • •Background in database development and growth, including segmentation and advanced targeting.
  • •Strong copywriting skills and the ability to deliver against deadlines and targets.
Experience:Events marketingB2B events
Education:Bachelor's
Skills:Analytical mindsetCopywritingStakeholder relationship-buildingDeadline-drivenCommunication
Languages:ArabicEnglish
Tech Stack:Adobe AnalyticsGoogle AnalyticsPPCSEOOnline advertisingA/B testingLanding pagesMS OfficePowerPointWordExcelMarketing automationEloquaCMSSprout SocialHootsuiteAdobe Experience ManagerSocial media schedulingSentiment analysisVendor-specific dashboards

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn