Product Marketing Manager Apps - Global Business Solutions - London

TikTok
London
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Self-motivation","Prioritisation","Storytelling","Presentation","Stakeholder management"]

Drive go-to-market strategy and product adoption for TikTok’s advertising solutions across the GBS region with a vertical-first lens. Own in-market activations, identify growth opportunities, and translate market and vertical insights into scalable recommendations. Partner with Sales, clients, and cross-functional teams to shape narratives, solution packages, and product recommendations, while building sales education and running pilots to inform future strategy and revenue growth.

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TikTok
TikTok
1 month ago

Product Marketing Manager Apps - Global Business Solutions - London

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Drive go-to-market strategy and product adoption for TikTok’s advertising solutions across the GBS region with a vertical-first lens. Own in-market activations, identify growth opportunities, and translate market and vertical insights into scalable recommendations. Partner with Sales, clients, and cross-functional teams to shape narratives, solution packages, and product recommendations, while building sales education and running pilots to inform future strategy and revenue growth.
Location: London
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own go-to-market strategy and product adoption for TikTok advertising solutions with a vertical-first lens
  • •Design and execute in-market activations and programs to accelerate adoption and revenue growth
  • •Partner with Sales to serve as in-market product expert by understanding client pain points and vertical needs
  • •Collaborate cross-functionally to develop vertical strategies, narratives, solution packages, and product recommendations
  • •Develop sales education strategy and lead pilots/tests/innovation programs using data to inform future product strategy

Key Requirements

  • •4+ years in product marketing or client solutions within digital advertising, tech, or media
  • •Strong ability to translate data into insights, identify opportunities, and inform strategic decisions
  • •Proven ability to simplify, focus, and prioritise GTM efforts for maximum business impact
  • •Excellent storytelling, presentation, and stakeholder management skills
  • •Experience driving alignment across Sales, Product, Operations, and Strategy in complex, fast-moving environments
Experience:4+ yearsDigital advertisingTechMediaPerformance marketingApps
Skills:Self-motivationPrioritisationStorytellingPresentationStakeholder management

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn