Principal Product Marketing Manager, API

Synthesia
London, New York
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Stakeholder management","Program management","Building from scratch","Hacker mentality"]

Own go-to-market strategy for an enterprise Interactive Avatar API, building positioning and developer-facing messaging from scratch. Define foundational product marketing for a new product chapter, set up launch processes, and determine how to reach and win developers. Collaborate with senior stakeholders and manage complex programs while leveraging hands-on knowledge of AI video creation tools and API integrations (endpoints, webhooks, code samples).

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FursaFursa
Synthesia
Synthesia
1 day ago

Principal Product Marketing Manager, API

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own go-to-market strategy for an enterprise Interactive Avatar API, building positioning and developer-facing messaging from scratch. Define foundational product marketing for a new product chapter, set up launch processes, and determine how to reach and win developers. Collaborate with senior stakeholders and manage complex programs while leveraging hands-on knowledge of AI video creation tools and API integrations (endpoints, webhooks, code samples).
Location: London, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Build foundational positioning for the Interactive Avatar API and the GTM motion from scratch.
  • •Create developer-facing messaging and related content for API adoption.
  • •Stand up the launch process for the API and coordinate its execution.
  • •Determine how to reach developers and win them.
  • •Leverage experience with API integrations and gen AI video creation tools to inform messaging and launch decisions.

Key Requirements

  • •Have energy for building from scratch with a “hacker mentality.”
  • •Use gen AI video tools to create content and stay current with new models.
  • •Have experience building with APIs: calling endpoints, reviewing code samples, wiring webhooks, and shipping small increments.
  • •Have done product marketing, growth, or developer marketing for enterprise audiences.
  • •Be an excellent written and spoken communicator, able to manage senior stakeholders and complex program management.
Experience:AI videoGen AIEnterpriseDeveloper marketingAPIs
Skills:CommunicationStakeholder managementProgram managementBuilding from scratchHacker mentality
Tech Stack:AI videoGen AIInteractive Avatar APIAPIsWebhooksDeveloper-facing messaging

Company Brief

Synthesia
Provides an AI video generation platform that creates realistic synthetic presenters and video content from text, enabling enterprises to produce scalable training, marketing, and communications videos without cameras or actors.
Industry: AI & Machine Learning
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series C
Headquarters: London, United Kingdom
Founded: 2017
WebsiteLinkedIn