Program Manager, Consumer Acquisition & Engagement

Mastercard
Taipei
Workplace: OnsiteFull timeFunction: Program & Project Management (PMO)Experience: 10+ yearsEducation: bachelorsSkills: ["Delivery","Stakeholder management","Communication","Problem-solving","Teamwork"]

Lead end-to-end loyalty and marketing program delivery for Taiwan financial-institution clients, drive market readiness and go-to-market execution, manage P&L and vendor ecosystems, and collaborate with market sales, regional product, and delivery teams to drive revenue growth and client outcomes across Mastercard loyalty capabilities.

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FursaFursa
Mastercard
Mastercard
4 months ago

Program Manager, Consumer Acquisition & Engagement

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Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

Lead end-to-end loyalty and marketing program delivery for Taiwan financial-institution clients, drive market readiness and go-to-market execution, manage P&L and vendor ecosystems, and collaborate with market sales, regional product, and delivery teams to drive revenue growth and client outcomes across Mastercard loyalty capabilities.
Location: Taipei
Workplace: Onsite
Employment Type: Full time
Job Function: Program & Project Management (PMO)
Seniority: Manager level

Key Responsibilities

  • •Own end to end market delivery of loyalty and marketing programs for Taiwan financial institution clients, from solution definition through implementation and steady state operations
  • •Ensure programs meet market readiness, delivery quality, risk, and control standards in line with AP Loyalty & Services expectations
  • •Act as the primary escalation and accountability point for delivery outcomes, client satisfaction, and issue resolution
  • •Lead market level go to market execution for loyalty and marketing solutions, including launch planning, implementation coordination, and post launch optimization
  • •Translate client and market needs into deployable solutions, feeding insights back into regional and global product roadmaps
  • •Own P&L management for assigned loyalty and services initiatives, including revenue tracking, cost management, and margin delivery

Key Requirements

  • •10+ years’ experience in merchant partnership/loyalty program/credit card usage and rewards, ideally within payments or financial services
  • •Degree holders in Business Administration, Marketing or related disciplines
  • •Strong understanding of Taiwan financial institutions and loyalty/marketing landscape
  • •Experience managing external vendors and partner ecosystems
  • •Native or fluent Mandarin proficiency with good working proficiency in English
Experience:10+ yearsPaymentsLoyaltyMarketingFinancial servicesTaiwan
Education:Bachelor's in Business Administration or Marketing
Skills:DeliveryStakeholder managementCommunicationProblem-solvingTeamwork
Languages:MandarinEnglish

Company Brief

Mastercard
Mastercard is a global payments and technology company that processes transactions, provides fraud prevention and data services, and builds payment infrastructure for consumers, businesses, merchants and governments across 200+ countries.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Purchase, New York, United States
Founded: 1966
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