Senior Demand Generation Manager

GovWell
New York
Workplace: HybridFull timeUSD 165,000 - 185,000 annuallyFunction: Marketing & GrowthExperience: 1-3 yearsSkills: ["Analytical","Revenue-minded","Hands-on","Organized","Customer-obsessed","Experimental","Systems-oriented"]

Own end-to-end demand generation strategy and execution, scaling pipeline across paid search, paid social, direct mail, email, retargeting, and new channels. Manage channel performance and economics (conversion, CPL, CPO, ROI) while partnering with content and creative teams to optimize landing pages and lead-gen surfaces through continuous testing. Lead lifecycle and nurture email strategy, segmenting and automating to deliver qualified leads to Sales and improve acquisition efficiency as GovWell grows.

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FursaFursa
GovWell
GovWell
6 days ago

Senior Demand Generation Manager

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Last checked: 22 hours agoStatus: Live

Job Summary

Own end-to-end demand generation strategy and execution, scaling pipeline across paid search, paid social, direct mail, email, retargeting, and new channels. Manage channel performance and economics (conversion, CPL, CPO, ROI) while partnering with content and creative teams to optimize landing pages and lead-gen surfaces through continuous testing. Lead lifecycle and nurture email strategy, segmenting and automating to deliver qualified leads to Sales and improve acquisition efficiency as GovWell grows.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the demand generation calendar and orchestrate integrated campaigns across paid search, paid social, direct mail, email, and retargeting.
  • •Manage channel performance and economics by tracking conversion, cost per lead, cost per opportunity, and ROI to optimize budget allocation.
  • •Execute direct mail and email campaigns and manage performance marketing partners across Google, LinkedIn, and retargeting.
  • •Optimize landing pages, forms, copy, and other lead generation surfaces through continuous A/B testing with content and creative teams.
  • •Own lifecycle, nurture, and lead generation email strategy (segmentation, messaging, automation) and ensure handoff of qualified leads to Sales; test and scale new acquisition channels based on results.

Pay and Benefits

Salary: USD 165,000 - 185,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •1–3+ years in demand generation, growth marketing, or performance marketing, ideally in B2B SaaS with pipeline/lead ownership.
  • •Revenue-minded, analytical focus on generating qualified pipeline and improving channel economics (not vanity metrics).
  • •Hands-on experience across campaign strategy and execution, including writing emails and improving landing pages.
  • •Experience with paid acquisition, email and marketing automation, CRM workflows, and A/B testing (directly or via partners).
  • •Comfort orchestrating multiple channels and partners with systems thinking, using automation and AI to increase leverage.
Experience:1-3 yearsB2B SaaSDemand generationGrowth marketingPerformance marketing
Skills:AnalyticalRevenue-mindedHands-onOrganizedCustomer-obsessedExperimentalSystems-oriented
Tech Stack:Paid searchPaid socialDirect mailEmailRetargetingMarketing automationCRM workflowsA/B testingLanding pagesFormsSegmentationAutomationAI

Company Brief

GovWell
Builds an AI-native SaaS platform that modernizes local government services (permitting, licensing, inspections, code enforcement) to automate workflows, speed reviews, and improve resident experiences for municipalities and counties.
Industry: Government
Company Size: Small (11 to 50 employees)
Growth: Early Stage Startup
Funding: Seed
Headquarters: New York, United States
Founded: 2023
Glassdoor
Glassdoor: 4.6
WebsiteLinkedInGlassdoor