Marketing Manager Nordics (all genders)

Zalando
Berlin
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Interpersonal skills","Collaboration","Negotiation","Project management"]

Own and execute local Nordic marketing activities for the Zalando brand, with a Finland focus while supporting Norway, Sweden, and Denmark. Lead full-funnel brand marketing across paid, owned, and earned touchpoints, collaborate with media and local agencies, manage budgets and ambassador programs, and use performance insights and consumer trends to guide decisions. Ensure consistent messaging and seamless campaign execution across cross-functional stakeholders.

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Zalando
Zalando
2 days ago

Marketing Manager Nordics (all genders)

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Last checked: 12 hours agoStatus: Live

Job Summary

Own and execute local Nordic marketing activities for the Zalando brand, with a Finland focus while supporting Norway, Sweden, and Denmark. Lead full-funnel brand marketing across paid, owned, and earned touchpoints, collaborate with media and local agencies, manage budgets and ambassador programs, and use performance insights and consumer trends to guide decisions. Ensure consistent messaging and seamless campaign execution across cross-functional stakeholders.
Location: Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Orchestrate and execute local marketing activities across paid, owned, and earned media to drive brand awareness and brand equity.
  • •Develop and implement touchpoint and media strategy for the Nordics, with a focus on Finland, and roll out global brand moments locally.
  • •Manage local ambassador programs with a local influencer marketing agency to create authentic content aligned to key categories and propositions.
  • •Manage the local marketing budget and allocate resources to maximize effectiveness across marketing initiatives.
  • •Collaborate with cross-functional teams and agencies to ensure consistent messaging, campaign execution, and performance reporting.

Pay and Benefits

Perks:EquityRemote WorkRelocationPaid LeaveGym MembershipHealth Insurance

Key Requirements

  • •5+ years of professional experience in marketing, with a proven track record planning and executing marketing campaigns.
  • •Experience as a marketing generalist, preferably in e-commerce fashion.
  • •Fluency in English and a Nordic language (ideally native-level Finnish).
  • •Strong brand marketing and full-funnel media planning experience across paid, owned, and earned channels.
  • •Experience collaborating and negotiating with internal teams and external agencies/partners to drive creative excellence and marketing effectiveness.
Experience:5+ yearsE-commerceFashion
Skills:CommunicationInterpersonal skillsCollaborationNegotiationProject management
Languages:FinnishEnglish

Company Brief

Zalando
Zalando operates a leading European online marketplace for fashion and lifestyle products, offering clothing, shoes and accessories from international brands and local labels, plus logistics and marketing services to partner brands and retailers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2008
WebsiteLinkedIn