Manager Emirati Segment - Esaad & Fazaa

Du
Dubai
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringExperience: 7+ yearsEducation: bachelorsSkills: ["Analytical skills","Interpersonal skills","Communication skills","Written communication","Negotiation skills"]

Own end-to-end strategy and execution for du’s Emirati premium sub-segment, including designing value propositions, launching journeys, and driving go-to-market campaigns with brand, product, and sales channels. Manage portfolio performance against P&L, gross adds, ARPU, churn, revenue, margin, NPS, and market share. Partner with ABM, loyalty schemes, and external organizations to grow adoption, retention, and acquisitions through onboarding and digital proposition initiatives.

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FursaFursa
Du
Du
2 days ago

Manager Emirati Segment - Esaad & Fazaa

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Last checked: 13 hours agoStatus: Live

Job Summary

Own end-to-end strategy and execution for du’s Emirati premium sub-segment, including designing value propositions, launching journeys, and driving go-to-market campaigns with brand, product, and sales channels. Manage portfolio performance against P&L, gross adds, ARPU, churn, revenue, margin, NPS, and market share. Partner with ABM, loyalty schemes, and external organizations to grow adoption, retention, and acquisitions through onboarding and digital proposition initiatives.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Understand sub-segment needs and usage behavior to tailor customer value propositions.
  • •Develop and execute strategies to increase market share and achieve P&L targets, with end-to-end ownership of the portfolio.
  • •Design, follow up, and launch sub-segment value propositions in line with the roadmap and defined time-to-market.
  • •Create go-to-market strategy, campaign communications briefs, and customer journey plans in alignment with the core proposition.
  • •Manage acquisitions, onboarding journey enhancement/optimization, customer adoption, and retention campaigns; coordinate cross-functionally and with external organizations.

Key Requirements

  • •Minimum Bachelor’s degree in Marketing, BA, or a related field.
  • •Minimum 7 years of experience in segment marketing, propositions in telecoms.
  • •Experience with customer adoption and account management (advantage).
  • •Good understanding of telecom market dynamics and customer experience design.
  • •Fluency in English and Arabic; strong written and oral communication; strong negotiation skills.
Experience:7+ yearsTelecomsSegment marketingPropositions
Education:Bachelor's in Marketing
Skills:Analytical skillsInterpersonal skillsCommunication skillsWritten communicationNegotiation skills
Languages:EnglishArabic
Tech Stack:Office Suite

Eligibility

Nationality:UAE National

Company Brief

Du
du (Emirates Integrated Telecommunications Company PJSC) is a UAE-based telecom operator providing mobile, fixed-line, broadband, IPTV and ICT services to consumers and businesses across the United Arab Emirates.
Industry: Telecommunications
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 2005
Glassdoor
Glassdoor: 3.6
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