VP Product Marketing

Fireblocks
New York
Full timeUSD 240,000 - 325,000 annuallyFunction: Product ManagementSkills: ["Communication","Consensus-building","Storytelling","Hands-on leadership","High sense of urgency"]

Lead Fireblocks’ product marketing team by turning product excellence into market-winning go-to-market strategy. You’ll stay close to customers, partners, and analysts to spot competitive dynamics, define positioning and messaging, and own launch strategy and sales readiness for new products and partnerships. Partner with product management to shape roadmap positioning, and drive global GTM enablement across pre- and post-sales while setting team OKRs and culture.

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Fireblocks
Fireblocks
1 day ago

VP Product Marketing

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Last checked: 11 minutes agoStatus: Live

Job Summary

Lead Fireblocks’ product marketing team by turning product excellence into market-winning go-to-market strategy. You’ll stay close to customers, partners, and analysts to spot competitive dynamics, define positioning and messaging, and own launch strategy and sales readiness for new products and partnerships. Partner with product management to shape roadmap positioning, and drive global GTM enablement across pre- and post-sales while setting team OKRs and culture.
Location: New York
Employment Type: Full time
Job Function: Product Management
Seniority: Sr. Director level

Key Responsibilities

  • •Engage with customers, partners, and analysts to stay close to market and competitive dynamics.
  • •Identify and drive GTM strategies for new market opportunities and emerging use cases.
  • •Partner with product management to shape roadmap strategy and positioning using customer and market signals.
  • •Own launch strategy for new products and partnerships through sales readiness and customer adoption against revenue and adoption targets.
  • •Define and evolve market positioning and messaging and lead global GTM enablement across pre- and post-sales teams while setting team OKRs.

Pay and Benefits

Salary: USD 240,000 - 325,000 annually

Key Requirements

  • •15+ years of B2B SaaS product marketing experience, with preference for FinServ, Payments, FinTech, and Cybersecurity.
  • •5+ years of team management experience.
  • •Strong writing and storytelling skills to create content aligned to company objectives.
  • •Experience with segmentation, buyer personas, customer pain points, market positioning, and client-facing messaging.
  • •Comfort with continuous deployment processes and a willingness to learn about digital assets and related financial use cases.
Experience:B2B SaaSFinServPaymentsFinTechCybersecurityDigital assetsWeb3
Skills:CommunicationConsensus-buildingStorytellingHands-on leadershipHigh sense of urgency
Languages:English
Tech Stack:BlockchainContinuous deployment

Company Brief

Fireblocks
Provides institutional-grade digital asset custody, transfer, and settlement infrastructure enabling banks, exchanges, and enterprises to securely issue, store, and move cryptocurrencies and tokenized assets.
Industry: Fintech Infrastructure
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series E+
Headquarters: New York, United States
Founded: 2018
WebsiteLinkedIn