Manager, B2B Events & Experiential Marketing

Agoda
Bangkok
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-12 yearsSkills: ["Structured problem-solving","Analytical thinking","Stakeholder management","Influence without authority","Execution discipline"]

Own and scale Agoda’s B2B event and experiential marketing channel by translating commercial priorities into event strategies and annual roadmaps. Lead end-to-end event management through cross-functional stakeholder orchestration across sales, business development, PR, content, branding, and senior leadership. Build governance, scalable playbooks, and measurement frameworks to drive pipeline impact, activation, ROI, and incrementality across markets.

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FursaFursa
Agoda
Agoda
1 day ago

Manager, B2B Events & Experiential Marketing

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Job Summary

Own and scale Agoda’s B2B event and experiential marketing channel by translating commercial priorities into event strategies and annual roadmaps. Lead end-to-end event management through cross-functional stakeholder orchestration across sales, business development, PR, content, branding, and senior leadership. Build governance, scalable playbooks, and measurement frameworks to drive pipeline impact, activation, ROI, and incrementality across markets.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Translate commercial priorities into event strategies, including business cases and annual roadmaps.
  • •Develop scalable playbooks and operating models, and define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality).
  • •Lead cross-functional initiatives with business development, sales, supply, PR, content, branding, and senior leadership; align stakeholders on competing priorities.
  • •Drive program and project governance by building project plans with risk mitigation, establishing reporting cadence, and ensuring disciplined execution across markets and teams.
  • •Build measurement frameworks and post-event impact analysis, using dashboards and test-and-learn approaches to optimize performance.

Key Requirements

  • •8-12 years of experience with structured problem-solving and commercial acumen.
  • •Experience working with senior leadership and influencing without relying on hierarchy.
  • •Disciplined project management to lead multiple concurrent initiatives and complex initiatives.
  • •Business orientation with understanding of P&L drivers and growth mechanics; data-informed decision making.
  • •Backgrounds in events/field/B2B marketing, consulting, strategy/business transformation, PMO, or business operations are welcome.
Experience:8-12 years
Skills:Structured problem-solvingAnalytical thinkingStakeholder managementInfluence without authorityExecution discipline

Eligibility

Work Authorization:Sponsorship available.

Company Brief

Agoda
Agoda operates a global online travel booking platform offering hotels, vacation rentals, flights, and other travel services. It provides price comparison, deals, and booking management for leisure and business travelers worldwide.
Industry: TravelTech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Singapore, Singapore
Founded: 2005
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn