Manager, Digital Acquisition

Commercial Bank of Dubai
Dubai
Workplace: OnsiteFull timeFunction: Design (Product/UX/UI/Visual)Experience: 7-10 yearsEducation: bachelorsSkills: ["Communication","Stakeholder management"]

Own digital customer acquisition across CBD’s Digital Banking teams by designing acquisition strategies and managing end-to-end customer journeys across mobile apps, websites, and online banking. Plan and execute targeted, data-driven campaigns (push, email, SMS, in-app) to improve onboarding, cross-selling, and retention. Track KPIs such as NPS, conversion, retention, and campaign ROI, drive optimization recommendations, and ensure compliance with UAE banking regulations and data privacy laws.

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FursaFursa
Commercial Bank of Dubai
Commercial Bank of Dubai
13 hours ago

Manager, Digital Acquisition

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Last checked: 12 hours agoStatus: Live

Job Summary

Own digital customer acquisition across CBD’s Digital Banking teams by designing acquisition strategies and managing end-to-end customer journeys across mobile apps, websites, and online banking. Plan and execute targeted, data-driven campaigns (push, email, SMS, in-app) to improve onboarding, cross-selling, and retention. Track KPIs such as NPS, conversion, retention, and campaign ROI, drive optimization recommendations, and ensure compliance with UAE banking regulations and data privacy laws.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Design (Product/UX/UI/Visual)
Seniority: Manager level

Key Responsibilities

  • •Design and implement digital acquisition strategies to grow customer loyalty, usage, and satisfaction while aligning campaigns to marketing, CX, and business goals.
  • •Map, monitor, and optimize digital customer journeys across mobile apps, websites, and online banking platforms using analytics and customer insights.
  • •Plan and execute targeted, data-driven campaigns (push notifications, emails, SMS, in-app messages) to improve onboarding, cross-selling, and retention, including loyalty programs and digital rewards.
  • •Oversee customer engagement across mobile apps, web portals, chatbots, and social media; collaborate with product, IT, design, and CX teams for seamless digital experiences.
  • •Monitor KPIs (engagement/acquisition rates, NPS, app usage, conversion, retention, campaign ROI), provide reporting and optimization recommendations, and stay current with digital banking trends and emerging technologies.

Key Requirements

  • •7-10 years of proven experience in Digital Banking and Transformation, Digital Engagement, or Digital Marketing in financial services.
  • •Minimum bachelor’s degree in Digital Marketing, Digital Engagement/Media, Communications, Information/Marketing Technology, or related field.
  • •At least 5 years’ experience working with digital platforms such as mobile apps, online banking portals, or omni-channel CRM systems.
  • •Hands-on experience managing customer lifecycle campaigns, personalized communication, and data-driven targeting.
  • •Demonstrated success improving digital adoption and engagement via customer journey optimization, segmentation, and campaign management.
Experience:7-10 yearsFinancial services
Education:Bachelor's
Skills:CommunicationStakeholder management
Tech Stack:Mobile appsOnline bankingOmni-channel CRMPush notificationsEmailSMSIn-app messagesNPS

Company Brief

Commercial Bank of Dubai
Commercial Bank of Dubai (CBD) is a UAE-based full-service bank providing personal, corporate and digital banking solutions, trade finance, treasury and wealth services. Operating for over 50 years, CBD supports UAE businesses and individuals through branches and digital channels.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1969
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