Senior Manager, Experiential Marketing

Go Fund Me
United States
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 8-12 yearsEducation: bachelorsSkills: ["Leadership","Communication","Project management","Stakeholder management","Strategic planning"]

Lead and scale GoFundMe’s experiential marketing function, owning strategy and execution for Collaborative, a portfolio of 40+ field events, and cross-functional collaboration with Sales, CS, Product, and Marketing to drive pipeline, retention, and brand impact.

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FursaFursa
Go Fund Me
Go Fund Me
3 months ago

Senior Manager, Experiential Marketing

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Last checked: 1 hour agoStatus: Live

Job Summary

Lead and scale GoFundMe’s experiential marketing function, owning strategy and execution for Collaborative, a portfolio of 40+ field events, and cross-functional collaboration with Sales, CS, Product, and Marketing to drive pipeline, retention, and brand impact.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals.
  • •Build and evolve the events function - including program architecture, vendor partnerships, and process infrastructure - to support scale and consistency.
  • •Manage the Experiential Marketing budget and ensure programs deliver measurable ROI.
  • •Serve as the internal authority on event experience design - from content and speaker strategy to on-site activation and audience engagement.
  • •Represent Experiential Marketing in leadership planning cycles and cross-functional forums as a peer to other marketing leaders.
Travel: Low travel

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceVisionRemote Work401kEquity

Key Requirements

  • •8–12 years of experience in event marketing, experiential marketing, or field marketing, with 3–4 years managing a team.
Experience:8-12 yearsB2BSaaSNonprofit technologyExperiential marketingField events
Education:Bachelor's
Skills:LeadershipCommunicationProject managementStakeholder managementStrategic planning
Languages:English
Tech Stack:SalesforceSwoogoClickUp

Company Brief

Go Fund Me
Operates an online crowdfunding platform that enables individuals and organizations to raise money for personal causes, medical expenses, charities, and community projects through donations from the public.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: San Diego, United States
Founded: 2010
WebsiteLinkedIn