Brand Manager, SP – Johnnie Walker (6 Month Contract)

Diageo
Singapore
Workplace: OnsiteContractFunction: Marketing & GrowthSkills: ["Influential leadership","Negotiation","Time management","Project management","Analytical skills","Attention to detail","Communication","Strategic thinking","Creative problem-solving","Multi-tasking"]

Shape Johnnie Walker’s brand strategy for Strategic Partnerships, working across the portfolio (Core & Luxury) with JV partners and distributors. Own annual brand planning and deliver against SP KPIs, adapting global toolkits to local market needs. Partner with internal teams to champion the 4Cs (consumer, category, competition, channel), drive profitable share growth, ensure brand guideline compliance, and manage activation calendars and budgets with strong M&E and finance alignment.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Diageo
Diageo
1 day ago

Brand Manager, SP – Johnnie Walker (6 Month Contract)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live

Job Summary

Shape Johnnie Walker’s brand strategy for Strategic Partnerships, working across the portfolio (Core & Luxury) with JV partners and distributors. Own annual brand planning and deliver against SP KPIs, adapting global toolkits to local market needs. Partner with internal teams to champion the 4Cs (consumer, category, competition, channel), drive profitable share growth, ensure brand guideline compliance, and manage activation calendars and budgets with strong M&E and finance alignment.
Location: Singapore
Workplace: Onsite
Employment Type: Contract · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Design the annual JW MBP and deliver performance on pre-defined JW KPIs for SP aligned to BU strategic priorities.
  • •Liaise with the JW GBT, adapt global toolkits to local nuances, and lead global project pilots when they materialize.
  • •Act as Brand Champion using in-depth understanding of the 4Cs and work with SP Category & Consumer Planning Lead on the JW portfolio and key variants.
  • •Drive profitable share growth by assessing share drivers and recommending solutions to Partner Commercial teams; improve brand health and category leadership.
  • •Ensure adherence to annual activation calendars and brand guidelines (advertising, merchandising, POSM) and manage budgets with spend tracking and finance communication.

Key Requirements

  • •Influential leadership and negotiation skills to drive alignment with senior stakeholders across functions and business units.
  • •Strong time and project management skills to coordinate multimarket activities and execute using structured frameworks (e.g., RAPID/RASCI).
  • •Analytical skills with high attention to detail; ability to multi-task and handle complexity.
  • •Ability to distil insights for consumer personas and demonstrate creative problem-solving.
  • •Impeccable written and verbal communication skills with strong fluency in English.
Skills:Influential leadershipNegotiationTime managementProject managementAnalytical skillsAttention to detailCommunicationStrategic thinkingCreative problem-solvingMulti-tasking
Languages:English

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn