Senior Manager Product Marketing(NEOBIZ & BB).Marketing and Cust Exp-Cust Insight and Exp

Mashreq
Bengaluru
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Strategic thinking","Data-driven decision-making","Customer focus","Campaign execution","Innovation mindset"]

Own the end-to-end marketing strategy for the SME Banking business, covering NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. Lead integrated, digital-first and offline campaigns across multiple channels and customer segments, driving acquisition, engagement, and revenue growth. Manage the annual marketing plan, campaign calendar, and budget, and use data-driven insights to improve brand visibility, conversion, and customer experience.

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FursaFursa
Mashreq
Mashreq
4 days ago

Senior Manager Product Marketing(NEOBIZ & BB).Marketing and Cust Exp-Cust Insight and Exp

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Last checked: 11 hours agoStatus: Live

Job Summary

Own the end-to-end marketing strategy for the SME Banking business, covering NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and Remittances. Lead integrated, digital-first and offline campaigns across multiple channels and customer segments, driving acquisition, engagement, and revenue growth. Manage the annual marketing plan, campaign calendar, and budget, and use data-driven insights to improve brand visibility, conversion, and customer experience.
Location: Bengaluru
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead and own the end-to-end marketing strategy for the SME Banking segment and associated product portfolios (NEO BIZ, Business Banking, etc.).
  • •Drive customer acquisition, engagement, and revenue growth through integrated marketing across digital, offline, and partnership channels.
  • •Own the annual marketing plan, campaign calendar, and budget, ensuring alignment with business objectives and measurable outcomes.
  • •Deliver data-driven, customer-centric marketing strategies to enhance brand visibility, conversion, and customer experience across the lifecycle.
  • •Drive innovation through digital-first and ecosystem-led initiatives to accelerate growth and competitive advantage.

Key Requirements

  • •Lead end-to-end marketing strategy for SME Banking products and portfolios, including NEO BIZ and Business Banking.
  • •Drive customer acquisition, engagement, and revenue growth via integrated digital, offline, and partnership marketing.
  • •Own the annual marketing plan, campaign calendar, and budget aligned to business objectives and measurable outcomes.
  • •Develop data-driven, customer-centric marketing strategies to improve brand visibility, conversion, and customer experience.
  • •Lead digital-first, ecosystem-led initiatives that accelerate growth and competitive advantage.
Experience:BankingFinancial servicesSME banking
Skills:Strategic thinkingData-driven decision-makingCustomer focusCampaign executionInnovation mindset

Company Brief

Mashreq
Mashreq Bank is a UAE-headquartered full-service bank offering retail, corporate, Islamic and digital banking, treasury, and capital markets services across the Middle East and internationally.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dubai, United Arab Emirates
Founded: 1967
Glassdoor
Glassdoor: 3.3
WebsiteLinkedInGlassdoor