Product Marketing Manager, Competitive Intelligence

Hightouch
North America
Workplace: RemoteFull timeUSD 135,000 - 165,000 annuallyFunction: Marketing & GrowthExperience: 4-6 yearsSkills: ["Ownership","Communication","Storytelling","Cross-functional collaboration","Research synthesis"]

Own Hightouch’s competitive intelligence program end to end—turning scattered competitor signals into clear positioning, battlecards, and sales enablement that reps actually use. Lead research and cross-functional launches across marketing, sales, product, and roadmap input. Maintain customer-facing messaging and case studies, conduct user research to identify market gaps, and evangelize externally through events and webinars.

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Hightouch
Hightouch
2 days ago

Product Marketing Manager, Competitive Intelligence

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Job Summary

Own Hightouch’s competitive intelligence program end to end—turning scattered competitor signals into clear positioning, battlecards, and sales enablement that reps actually use. Lead research and cross-functional launches across marketing, sales, product, and roadmap input. Maintain customer-facing messaging and case studies, conduct user research to identify market gaps, and evangelize externally through events and webinars.
Location: North America
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define differentiating positioning for products and solutions across personas.
  • •Lead cross-functional launches and campaigns across marketing, sales, and product.
  • •Conduct user research to identify gaps in the market and inform what to build.
  • •Create and maintain website messaging, customer case studies, and sales enablement materials.
  • •Evangelize Hightouch externally at field events, customer engagements, and webinars.

Pay and Benefits

Salary: USD 135,000 - 165,000 annually
Equity and Bonus:Equity
Perks:Equity

Key Requirements

  • •4-6 years in competitive intelligence, product marketing, or market research, ideally in B2B SaaS.
  • •Strong primary and secondary research skills (win/loss interviews, analyst reports, public filings, review sites, pricing pages).
  • •Ability to synthesize messy, conflicting signals into clear positioning using structured frameworks (battlecards, comparison matrices, positioning maps).
  • •Proven track record producing sales- and marketing-ready content (battlecards, competitive decks, objection handling guides).
  • •Comfort partnering cross-functionally with sales, product, and marketing, understanding sales cycles and what reps need in the moment.
Experience:4-6 yearsB2B SaaSCompetitive intelligenceMarket research
Skills:OwnershipCommunicationStorytellingCross-functional collaborationResearch synthesis
Languages:English
Tech Stack:CDPMarTechData infrastructureAdtechAILifecycle marketing

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Hightouch
Provides a reverse ETL platform that syncs customer and product data from data warehouses to operational tools, enabling analytics-driven activation across sales, marketing, and support systems.
Industry: Data Infrastructure
Company Size: Medium (51 to 250 employees)
Growth: Scaleup
Funding: Series C
Headquarters: San Francisco, United States
Founded: 2019
WebsiteLinkedIn