Social Media Lead, Kraken Pro

Kraken
United States
Workplace: RemoteFull timeUSD 96,000 - 192,000 annuallyFunction: Communications, PR & CommunitySkills: ["Fast-paced execution","Analytical mindset","Self-starter","Writing","Editing","Communication","Community engagement","Creative production","Detail-oriented"]

Drive Kraken Pro’s social presence by creating platform-native, scroll-stopping content for X and Telegram and responding to timely trends across crypto and trading communities. Build and manage an always-on content calendar, translate product and ecosystem updates into clear narratives, and actively engage with the audience through interactive posts. Partner with Legal/Comms for compliant messaging, track growth and performance, and iterate based on insights and experiments.

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Kraken
Kraken
1 day ago

Social Media Lead, Kraken Pro

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 hours agoStatus: Live

Job Summary

Drive Kraken Pro’s social presence by creating platform-native, scroll-stopping content for X and Telegram and responding to timely trends across crypto and trading communities. Build and manage an always-on content calendar, translate product and ecosystem updates into clear narratives, and actively engage with the audience through interactive posts. Partner with Legal/Comms for compliant messaging, track growth and performance, and iterate based on insights and experiments.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Mid level

Key Responsibilities

  • •Craft platform-native social content for X, Telegram, and beyond to maximize reach for Kraken Pro.
  • •Spot trends and reactive moments across CT/FinTwit and broader social, then quickly launch timely on-brand content.
  • •Engage with the Kraken Pro community through replies, quotes, polls, memes, and meaningful conversations.
  • •Own an always-on content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
  • •Translate product and ecosystem updates into compelling narratives and partner with Legal/Comms to ensure compliant, accurate messaging.

Pay and Benefits

Salary: USD 96,000 - 192,000 annually
Equity and Bonus:Equity

Key Requirements

  • •3+ years in social or content work, ideally in fintech, crypto, or trading; exceptional portfolios matter.
  • •A track record of compelling social posts you wrote that broke out on a brand account or your own or that you managed.
  • •Ability to move fast under pressure, keeping pace with approval cycles and market timing.
  • •Strong writing, editing, and communication skills with an eye for taste and knowing when not to post.
  • •Comfort producing visually appealing content and collaborating (e.g., briefing design, using Figma, or creating clips with CapCut).
Experience:FintechCryptoTrading
Skills:Fast-paced executionAnalytical mindsetSelf-starterWritingEditingCommunicationCommunity engagementCreative productionDetail-oriented
Tech Stack:XTelegramFigmaCapCut

Company Brief

Kraken
Kraken (Payward, Inc.) is a global cryptocurrency exchange and financial infrastructure provider offering spot and derivatives trading, staking, custody, tokenized assets and institutional services to retail and institutional clients.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2011
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