Senior CRM Strategy Manager, Leads & Prospects

HelloFresh
New York
Workplace: OnsiteFull timeUSD 101,430 - 124,200 annuallyFunction: Strategy & Corporate DevelopmentExperience: 5+ yearsSkills: ["Analytical skills","Data-driven mindset","Stakeholder management","Communication","Cross-functional collaboration"]

Own end-to-end CRM lifecycle strategy for leads and prospects, defining and implementing lifecycle campaigns across channels from first touch to conversion. Orchestrate omnichannel journeys (email, SMS, WhatsApp, push, in-app), use data-driven segmentation and personalization (including AI and dynamic content), and run A/B tests to improve performance. Partner with brand, creative, and global marketing stakeholders across Analytics, CRM Operations, Product, Pricing, and Brand to localize and optimize execution across 17 markets and six brands.

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HelloFresh
HelloFresh
2 days ago

Senior CRM Strategy Manager, Leads & Prospects

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Last checked: 19 hours agoStatus: Live

Job Summary

Own end-to-end CRM lifecycle strategy for leads and prospects, defining and implementing lifecycle campaigns across channels from first touch to conversion. Orchestrate omnichannel journeys (email, SMS, WhatsApp, push, in-app), use data-driven segmentation and personalization (including AI and dynamic content), and run A/B tests to improve performance. Partner with brand, creative, and global marketing stakeholders across Analytics, CRM Operations, Product, Pricing, and Brand to localize and optimize execution across 17 markets and six brands.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Define and implement end-to-end CRM lifecycle campaigns for leads and prospects across channels, from first touch to conversion.
  • •Apply data-driven segmentation, personalization, and lifecycle frameworks (including AI and dynamic content) to drive engagement, conversion, and pipeline quality.
  • •Orchestrate omnichannel communications within lifecycle campaigns, establishing best practices across email, SMS, WhatsApp, push, and in-app messaging.
  • •Continuously improve lifecycle journeys by partnering with brand and creative teams and running content/design A/B tests and optimizations.
  • •Serve as CRM partner for allocated local markets by implementing aligned strategy, providing performance insights, and collaborating across Analytics, CRM Operations, Product, Pricing, and Brand.

Pay and Benefits

Salary: USD 101,430 - 124,200 annually
Perks:401kParental LeavePaid Leave

Key Requirements

  • •5+ years of experience in CRM, lifecycle, or digital marketing, ideally with prospect/lead nurture programs and conversion optimization.
  • •Hands-on mobile channel expertise across email, SMS, push notifications, WhatsApp, and/or in-app messaging campaigns.
  • •Proficiency with CRM platforms such as Iterable, Adobe, Braze, or Bloomreach.
  • •Experience with data tools such as Google Analytics, Tableau, and/or Databricks for reporting, segmentation, and insights.
  • •Strong stakeholder management and communication skills in English, with familiarity working with generative AI in marketing contexts.
Experience:5+ yearsCRMLifecycleDigital marketingLead nurturingOmnichannel
Skills:Analytical skillsData-driven mindsetStakeholder managementCommunicationCross-functional collaboration
Languages:English
Tech Stack:CRMEmailSMSWhatsAppPush notificationsIn-app messagingIterableAdobeBrazeBloomreachGoogle AnalyticsTableauDatabricksCDPAIMachine learningDynamic contentA/B testing

Company Brief

HelloFresh
HelloFresh is a meal-kit and food subscription company that delivers fresh ingredients and recipes to consumers, offering convenient home-cooked meals through weekly subscription boxes across multiple international markets.
Industry: FoodTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn