Director of Product Marketing

Crescendo AI
United States
Workplace: RemoteFull timeUSD 150,000 - 210,000 annuallyFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Cross-functional leadership","Influence","Launch execution","Market analysis","Growth partnership"]

Own product marketing for an AI-native customer experience platform, driving positioning and messaging strategy, competitive intelligence, segment and pricing strategy, and go-to-market execution. Lead hands-on work across launches and enablement, translating market and analyst input into proof points, battlecards, and product/GTM decisions. Partner with growth to align funnel messaging and conversion, while establishing a content and editorial engine that builds category authority and demand.

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FursaFursa
Crescendo AI
Crescendo AI
1 week ago

Director of Product Marketing

✓ Verified Job

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Own product marketing for an AI-native customer experience platform, driving positioning and messaging strategy, competitive intelligence, segment and pricing strategy, and go-to-market execution. Lead hands-on work across launches and enablement, translating market and analyst input into proof points, battlecards, and product/GTM decisions. Partner with growth to align funnel messaging and conversion, while establishing a content and editorial engine that builds category authority and demand.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Continuously develop and refine messaging and competitive positioning using market feedback.
  • •Define priority market segments, positioning, proof points, and go-to-market strategy, including investment recommendations.
  • •Own competitive intelligence, win/loss analysis, battlecards, and displacement strategy; translate insights into product and GTM decisions.
  • •Orchestrate product launches across product, sales, and marketing, building decks, demos, and enablement to keep execution on message.
  • •Lead positioning and content strategy, including briefing materials and thought leadership narratives that build category authority and fuel demand.

Pay and Benefits

Salary: USD 150,000 - 210,000 annually
Perks:Medical401kPaid Leave

Key Requirements

  • •8+ years in product marketing or related B2B marketing roles
  • •4+ years leading product marketing strategy
  • •Strong experience in B2B SaaS/technology/AI
  • •Hands-on fluency with agentic AI/coding tools (Claude Code or Codex), including building workflows and prototypes
  • •Proven ability to lead cross-functionally across product, sales, and marketing to drive launches and GTM from plan to delivery
Experience:8+ yearsB2B SaaSTechnologyAI
Skills:Cross-functional leadershipInfluenceLaunch executionMarket analysisGrowth partnership
Tech Stack:Claude CodeCodex

Company Brief

Crescendo AI
Provides premium customer operations outsourcing—CX, trust & safety, content moderation, quality assurance—and integrates AI-enabled solutions following acquisition by Crescendo to offer combined people + AI customer support services.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Boise, United States
Founded: 2014
Glassdoor
Glassdoor: 3.3
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