Marketing Manager

Pernod Ricard
Shanghai
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: []

Define and execute a profitable long-term marketing strategy for global brands or a designated brand portfolio across channels. Use business, consumer, shopper, customer, and competitor insights to shape future growth and identify new opportunities. Lead and develop marketing activities and guidelines, monitor performance against KPIs, and manage the team as well as portfolio P&L while driving brand growth alignment.

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Pernod Ricard
Pernod Ricard
1 month ago

Marketing Manager

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Last checked: 14 hours agoStatus: Live

Job Summary

Define and execute a profitable long-term marketing strategy for global brands or a designated brand portfolio across channels. Use business, consumer, shopper, customer, and competitor insights to shape future growth and identify new opportunities. Lead and develop marketing activities and guidelines, monitor performance against KPIs, and manage the team as well as portfolio P&L while driving brand growth alignment.
Location: Shanghai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define, develop, and oversee implementation of a profitable long-term strategy for global brands or the assigned brand portfolio across channels.
  • •Leverage business, consumer, shopper, customer, and competitor insights to inform future strategic development.
  • •Identify and develop new business opportunities.
  • •Lead and develop marketing activities and guidelines.
  • •Track performance of brand strategy and/or marketing activity effectiveness using KPIs, and manage the team and portfolio P&L.

Company Brief

Pernod Ricard
Global producer and distributor of premium wines and spirits, with a portfolio of internationally recognized alcoholic beverage brands. Operates across markets worldwide through manufacturing, marketing, and large-scale distribution.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Paris, France
Founded: 1975
WebsiteLinkedIn