Manager - Brand

Apparel Group
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Leadership"]

Own overall brand development and implementation to maximize sales and profit. Drive brand penetration and positioning across the region, including brand launch strategy, cost control, and productivity to ensure sell-through. Lead merchandise planning and product selection using sales forecasts and inventory needs, manage in-season stock/markdown performance, and create brand image through awareness initiatives and visual merchandising. Support market and competition research, store openings, and project administration.

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FursaFursa
Apparel Group
Apparel Group
3 days ago

Manager - Brand

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 6 months ago

Job Summary

Own overall brand development and implementation to maximize sales and profit. Drive brand penetration and positioning across the region, including brand launch strategy, cost control, and productivity to ensure sell-through. Lead merchandise planning and product selection using sales forecasts and inventory needs, manage in-season stock/markdown performance, and create brand image through awareness initiatives and visual merchandising. Support market and competition research, store openings, and project administration.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead overall brand development and implementation to maximize sales and profit, including brand penetration and positioning strategies.
  • •Develop brand launch strategy, control costs within budget, and ensure store productivity to achieve complete sell-through aligned with product and assortment plans.
  • •Own merchandise planning and product selection by using sales/sales forecasts, sourcing triggers, and forecasting parameters to ensure timely stock availability.
  • •Manage in-season performance across territories, including stock balancing, markdown management, and analyzing stock versus sales results.
  • •Create brand image and awareness (including visual merchandising), conduct market/competition research, and support store openings, refits, and site evaluations.

Key Requirements

  • •Bachelor's Degree
Experience:Brand management
Education:Bachelor's
Skills:Leadership

Company Brief

Apparel Group
Apparel Group is a global fashion and lifestyle retail conglomerate operating a portfolio of international and homegrown brands across store and online channels, managing franchising, wholesale and retail operations across the Middle East, Asia and beyond.
Industry: Omnichannel Retail
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Dubai, United Arab Emirates
Founded: 1996
WebsiteLinkedIn