Growth - Lifecycle Lead (B2B)

OpenAI
San Francisco
Workplace: HybridFull timeUSD 239,000 - 325,000 annuallyFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Cross-functional influence","Communication","Experimentation judgment","Systems-oriented leadership","Governance"]

Own and scale the lifecycle/owned-channel capability for B2B businesses—setting strategy, roadmap, and operating model across teams. Partner with Engineering, Product, Data Science, and Analytics to build orchestration tooling for identity, audiences, eligibility, consent, triggering, decisioning, and experimentation. Design and optimize evergreen journeys across email, push, and in-product messaging, and lead measurement to improve relevance, delivery, and incremental business value.

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FursaFursa
OpenAI
OpenAI
19 hours ago

Growth - Lifecycle Lead (B2B)

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Last checked: 13 hours agoStatus: Live

Job Summary

Own and scale the lifecycle/owned-channel capability for B2B businesses—setting strategy, roadmap, and operating model across teams. Partner with Engineering, Product, Data Science, and Analytics to build orchestration tooling for identity, audiences, eligibility, consent, triggering, decisioning, and experimentation. Design and optimize evergreen journeys across email, push, and in-product messaging, and lead measurement to improve relevance, delivery, and incremental business value.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Set the company-wide vision, roadmap, and operating model for lifecycle and owned-channel B2B engagement with product partners.
  • •Partner with Engineering, Product, Data Science, and Analytics to define tooling and infrastructure for identity, audiences, eligibility/consent, triggers, orchestration, decisioning, frequency, experimentation, localization, quality assurance, and observability.
  • •Design scalable deployment workflows (self-service and centrally supported paths) including intake, templates, approvals, governance, service levels, and incident response.
  • •Translate audience, product, and business goals into evergreen journey strategies across onboarding, activation, continuation, retention, resurrection, and monetization.
  • •Lead the design, launch, iteration, and optimization of templates and journeys across email, push, and in-product messaging, and build measurement connecting reach and eligibility to retained activity and incremental value.

Pay and Benefits

Salary: USD 239,000 - 325,000 annually
Equity and Bonus:Equity
Perks:Relocation

Key Requirements

  • •10+ years of experience in lifecycle, CRM, retention, growth, product marketing, or marketing technology in a global B2B environment serving self-serve businesses, enterprises, or developers.
  • •Proven track record building and scaling lifecycle tooling or platforms with Engineering across teams, products, audiences, or markets.
  • •Strong technical and product fluency across event/identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems.
  • •Deep experience designing evergreen campaign and journey programs that move users from message to product value and durable behavior.
  • •Strong experimentation and measurement judgment, including incrementality, holdouts, cohort quality, retention, and lifetime value.
Experience:10+ yearsB2BLifecycleCRMRetentionGrowth
Skills:Cross-functional influenceCommunicationExperimentation judgmentSystems-oriented leadershipGovernance
Tech Stack:APIsSegmentationTriggeringDecisioningExperimentationData pipelinesEvent modelsIdentity modelsDeployment systemsObservability

Company Brief

OpenAI
Develops and deploys advanced generative AI models (including ChatGPT and DALL·E) and AI infrastructure, providing APIs and consumer products to accelerate safe AGI for broad benefit.
Industry: AI & Machine Learning
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Scaleup
Valuation: Hectocorn (USD 100B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2015
Glassdoor
Glassdoor: 4.4
WebsiteLinkedInGlassdoor