Faire

5 months ago

Marketing Analytics Senior Lead, Lifecycle

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Senior analytics leader owning the end-to-end measurement framework for Lifecycle and CRM marketing, setting north‑star KPIs, and guiding experimentation, attribution, and ROI. Serves as a trusted partner to senior marketing, product, finance, and data science leadership to drive cross‑functional, data‑driven growth across a two‑sided marketplace via owned channels (email, push, onsite).

Location: New York, San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the end-to-end measurement framework for Lifecycle & CRM marketing globally, spanning aggregate performance, cohort‑level insights, and individual campaign evaluation.
•Act as the primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership, influencing roadmap, prioritization, and investment decisions.
•Define and evolve north‑star KPIs and success metrics for lifecycle marketing, ensuring alignment with broader company and P&L goals.
•Lead complex, ambiguous analytical efforts that require balancing short‑term performance with long‑term customer value.
•Set the standard for experimentation strategy within Lifecycle/CRM, including test design, measurement rigor, and interpretation of results.

Key Requirements

•8+ years of experience in analytics, strategy, consulting, investment banking, product analytics, or business operations at a high-growth technology or marketplace company.
•Proven ability to own ambiguous, high-stakes analytical problems end-to-end and drive them to clear business impact.
•Deep expertise in marketing analytics, with strong experience in lifecycle/CRM measurement, experimentation, and ROI analysis.
•Strong understanding of attribution methodologies and causal inference tradeoffs in a marketing context.
•Advanced SQL proficiency; comfort working directly with large, imperfect datasets.

Experience:8+ yearsMarketing analyticsAnalyticsLifecycle marketingCRM

Skills:CommunicationStorytellingInfluenceMentoringAutonomy

Languages:English

Tech Stack:SQLA/B testingDashboardsData visualization

Company Brief

Faire

Operates a wholesale marketplace connecting independent retailers with emerging and established brands, providing ordering, logistics, and payment solutions to help small businesses discover and stock unique products.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn

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Faire

5 months ago

Marketing Analytics Senior Lead, Lifecycle

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 12 hours agoStatus: Live

Job Summary

Location: New York, San Francisco

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Own the end-to-end measurement framework for Lifecycle & CRM marketing globally, spanning aggregate performance, cohort‑level insights, and individual campaign evaluation.
•Act as the primary analytics thought partner to Lifecycle Marketing, Strategic Finance, and Marketing Leadership, influencing roadmap, prioritization, and investment decisions.
•Define and evolve north‑star KPIs and success metrics for lifecycle marketing, ensuring alignment with broader company and P&L goals.
•Lead complex, ambiguous analytical efforts that require balancing short‑term performance with long‑term customer value.
•Set the standard for experimentation strategy within Lifecycle/CRM, including test design, measurement rigor, and interpretation of results.

Key Requirements

•8+ years of experience in analytics, strategy, consulting, investment banking, product analytics, or business operations at a high-growth technology or marketplace company.
•Proven ability to own ambiguous, high-stakes analytical problems end-to-end and drive them to clear business impact.
•Deep expertise in marketing analytics, with strong experience in lifecycle/CRM measurement, experimentation, and ROI analysis.
•Strong understanding of attribution methodologies and causal inference tradeoffs in a marketing context.
•Advanced SQL proficiency; comfort working directly with large, imperfect datasets.

Experience:8+ yearsMarketing analyticsAnalyticsLifecycle marketingCRM

Skills:CommunicationStorytellingInfluenceMentoringAutonomy

Languages:English

Tech Stack:SQLA/B testingDashboardsData visualization

Company Brief

Faire

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Headquarters: San Francisco, United States

Founded: 2017

Website LinkedIn