TikTok Shop - FMCG Key Account Manager

TikTok
Paris
Workplace: OnsiteFull timeFunction: Customer Success & Account ManagementExperience: 5+ yearsSkills: ["Commercial acumen","Negotiation","Stakeholder management","Strategic thinking","Adaptability"]

Own the acquisition and end-to-end closing of priority FMCG accounts for TikTok Shop in France and selected EU markets. Engage C-suite stakeholders, build tailored pitches, and partner cross-functionally to accelerate time-to-first-sale. Then retain and grow accounts through data-driven improvements, creator/content activation, livestream and short-video campaigns, and intra-EU scaling—building repeatable playbooks and surfacing strategic insights to leadership.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop - FMCG Key Account Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own the acquisition and end-to-end closing of priority FMCG accounts for TikTok Shop in France and selected EU markets. Engage C-suite stakeholders, build tailored pitches, and partner cross-functionally to accelerate time-to-first-sale. Then retain and grow accounts through data-driven improvements, creator/content activation, livestream and short-video campaigns, and intra-EU scaling—building repeatable playbooks and surfacing strategic insights to leadership.
Location: Paris
Workplace: Onsite
Employment Type: Full time
Job Function: Customer Success & Account Management
Seniority: Mid level

Key Responsibilities

  • •Own the acquisition pipeline for priority FMCG brands in France and selected EU markets by prospecting, pitching, and signing strategic accounts.
  • •Lead end-to-end commercial closings from outreach through term sheet, onboarding, and the first 90 days of activation.
  • •Drive ongoing incubation and long-term growth for acquired accounts, maintaining accountability for sustained GMV growth and seller health.
  • •Improve performance through data-driven recommendations across content, creator collaboration, livestream/short-video activation, pricing, promotions, and assortment expansion.
  • •Scale partners within the EU by building cross-market rollout plans and contributing insights and repeatable growth playbooks to leadership.

Key Requirements

  • •5+ years of work experience in Operations, account management, or a similar field.
  • •Proven success in direct acquisition, business development, or strategic sales, including closing enterprise-level deals or signing major brand/merchant partnerships.
  • •Experience engaging senior stakeholders and aligning multiple decision-makers across complex organizations to close deals.
  • •Strong commercial acumen to size opportunities, build business cases, negotiate terms, and deliver measurable outcomes using data.
  • •Fluency in French and the ability to thrive in ambiguity within a matrixed environment.
Experience:5+ yearsFMCGE-commerceSocial commerceMarketplace
Skills:Commercial acumenNegotiationStakeholder managementStrategic thinkingAdaptability
Languages:French

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn