Product Marketing Manager, Publisher Ecosystem

Ibotta
Denver
Workplace: HybridFull timeUSD 108,000 - 125,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Written communication","Cross-functional collaboration","Strategic thinking","Multi-tasking","Execution"]

Own go-to-market strategy for Ibotta’s Performance Network (IPN) within a publisher ecosystem, partnering with the Director of Publisher Product Marketing to craft brand-facing narratives and GTM materials. Produce commercial assets (one-pagers, network value decks, storytelling), support new publisher launches, develop retailer-specific collateral, and execute co-marketing and case studies that help BD/SPM deepen partnerships and drive growth across publisher relationships.

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Ibotta
Ibotta
1 month ago

Product Marketing Manager, Publisher Ecosystem

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Last checked: 20 hours agoStatus: Live

Job Summary

Own go-to-market strategy for Ibotta’s Performance Network (IPN) within a publisher ecosystem, partnering with the Director of Publisher Product Marketing to craft brand-facing narratives and GTM materials. Produce commercial assets (one-pagers, network value decks, storytelling), support new publisher launches, develop retailer-specific collateral, and execute co-marketing and case studies that help BD/SPM deepen partnerships and drive growth across publisher relationships.
Location: Denver
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Produce brand-facing commercial assets for the publisher ecosystem, including one-pagers, network value decks, and ecosystem storytelling materials.
  • •Support GTM execution for new publisher launches, equipping partners with the right commercial story for brands and internal teams.
  • •Equip BD and SPM teams with tactical materials, talking points, and leave-behinds to grow and deepen publisher partnerships.
  • •Develop retailer-specific GTM support materials tailored to partner contexts, and execute co-marketing assets and joint case studies.
  • •Translate IPN publisher value (scale, retailer quality, audience reach) into compelling narratives, staying current on retail media and e-commerce trends.

Pay and Benefits

Salary: USD 108,000 - 125,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401k

Key Requirements

  • •6+ years of experience in product marketing, growth marketing, partner marketing, or related roles, with a focus on retail media, e-commerce, or retail strategy.
  • •Deep understanding of the retail and publisher landscape, including how major retailers, delivery platforms, and e-commerce channels operate commercially.
  • •Experience producing commercial assets and GTM materials in a B2B or B2B2C environment.
  • •Proven written communication skills to translate complex retail and network dynamics into clear narratives for brands and internal audiences.
  • •Bachelor’s degree or equivalent experience required.
Experience:6+ yearsRetail mediaE-commerceB2BB2B2C
Education:Bachelor's
Skills:Written communicationCross-functional collaborationStrategic thinkingMulti-taskingExecution

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Ibotta
Ibotta is a mobile cashback and rewards platform that enables consumers to earn rebates and discounts on grocery, retail, and online purchases while providing brands and retailers with promotional and shopper insights.
Industry: E-commerce
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Funding: Series D
Headquarters: Denver, United States
Founded: 2012
WebsiteLinkedIn