Cengage Group

3 weeks ago

Marketing Manager, Demand Math (Remote)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Marketing Manager responsible for strategic demand generation and thought leadership programs that drive awareness, engagement, and sales pipeline across owned, paid, and earned channels. Lead multi-channel campaigns, support content-led initiatives, collaborate with Sales and GTM teams, and analyze performance to optimize pipeline health in a remote, US-based context.

Location: Ohio

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.
•Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines.
•Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals.
•Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes.
•Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners.

Pay and Benefits

Salary: USD 67,000 - 87,100 annually

Key Requirements

•Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Experience:3+ yearsMarketingDemand generationCampaign executionMarketing operations

Education:Bachelor's

Skills:CommunicationCollaborationAnalyticalLead generationMulti-channel marketing

Languages:English

Company Brief

Cengage Group

Global education and learning company providing textbooks, digital course materials, online learning platforms, and instructional solutions for higher education, K–12, and workforce training programs.

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: Boston, United States

Founded: 2007

Website LinkedIn

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Cengage Group

3 weeks ago

Marketing Manager, Demand Math (Remote)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 10 hours agoStatus: Live

Job Summary

Location: Ohio

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.
•Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines.
•Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals.
•Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes.
•Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners.

Pay and Benefits

Salary: USD 67,000 - 87,100 annually

Key Requirements

•Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Experience:3+ yearsMarketingDemand generationCampaign executionMarketing operations

Education:Bachelor's

Skills:CommunicationCollaborationAnalyticalLead generationMulti-channel marketing

Languages:English

Company Brief

Cengage Group

Industry: Education

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Funding: Private Equity Backed

Headquarters: Boston, United States

Founded: 2007

Website LinkedIn