Marketing Manager, Demand Math (Remote)

Cengage Group
Ohio
Workplace: RemoteFull timeUSD 67,000 - 87,100 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Communication","Collaboration","Analytical","Lead generation","Multi-channel marketing"]

Marketing Manager responsible for strategic demand generation and thought leadership programs that drive awareness, engagement, and sales pipeline across owned, paid, and earned channels. Lead multi-channel campaigns, support content-led initiatives, collaborate with Sales and GTM teams, and analyze performance to optimize pipeline health in a remote, US-based context.

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Cengage Group
Cengage Group
2 months ago

Marketing Manager, Demand Math (Remote)

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Status: Live

Job Summary

Marketing Manager responsible for strategic demand generation and thought leadership programs that drive awareness, engagement, and sales pipeline across owned, paid, and earned channels. Lead multi-channel campaigns, support content-led initiatives, collaborate with Sales and GTM teams, and analyze performance to optimize pipeline health in a remote, US-based context.
Location: Ohio
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels.
  • •Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines.
  • •Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals.
  • •Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes.
  • •Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners.

Pay and Benefits

Salary: USD 67,000 - 87,100 annually

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Experience:3+ yearsMarketingDemand generationCampaign executionMarketing operations
Education:Bachelor's
Skills:CommunicationCollaborationAnalyticalLead generationMulti-channel marketing
Languages:English

Company Brief

Cengage Group
Global education and learning company providing textbooks, digital course materials, online learning platforms, and instructional solutions for higher education, K–12, and workforce training programs.
Industry: Education
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Boston, United States
Founded: 2007
WebsiteLinkedIn