Manager, Social Marketing

Netflix
Tokyo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Storytelling","Strong judgment","Communication","Interpersonal skills","Pitching"]

Plan, manage, and execute social marketing strategy for Netflix-branded Japanese content across major platforms. Create platform-specific social assets and innovative campaign strategies for priority titles and brand initiatives, partnering with influencers and internal teams. Lead the social posting calendar, manage vendors and localization workflows, and monitor sentiment, trends, and analytics to test and optimize engagement while maintaining operational excellence.

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FursaFursa
Netflix
Netflix
6 months ago

Manager, Social Marketing

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Last checked: 14 hours agoStatus: Live

Job Summary

Plan, manage, and execute social marketing strategy for Netflix-branded Japanese content across major platforms. Create platform-specific social assets and innovative campaign strategies for priority titles and brand initiatives, partnering with influencers and internal teams. Lead the social posting calendar, manage vendors and localization workflows, and monitor sentiment, trends, and analytics to test and optimize engagement while maintaining operational excellence.
Location: Tokyo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Contribute to the overall Netflix Social Marketing strategy as a key member of the team.
  • •Create platform-specific social assets and innovative campaign strategies for priority title campaigns and multi-title brand initiatives.
  • •Identify and engage influencers and creators to extend impact beyond owned social channels.
  • •Manage and monitor Netflix social channels, including sentiment, trends, and metrics, and ensure editorial content aligns with the overall brand strategy.
  • •Lead planning and execution of the social posting calendar, manage vendor scheduling/budgeting/deliveries, and oversee cross-functional localization workflows.

Key Requirements

  • •7+ years of experience as a Social Media Manager, Editor, or Content Marketing at a digital media company or for a consumer brand.
  • •Sophisticated understanding of social platforms and the communities on each.
  • •Strong grasp of language—especially Japanese—with ability to write and create engaging social content.
  • •Solid understanding of marketing and social media analytics with a data-centric approach to test and optimize content.
  • •Proven track record managing schedules, budgets, and quality for writers’ rooms and/or vendor agencies.
Experience:7+ yearsConsumer brand
Skills:StorytellingStrong judgmentCommunicationInterpersonal skillsPitching
Languages:JapaneseEnglish
Tech Stack:YouTubeXInstagramTikTok

Company Brief

Netflix
Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.
Industry: Streaming Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Los Gatos, United States
Founded: 1997
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Glassdoor: 4.1
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