Senior PR Manager (London, GB)

Pandora Group
London
Workplace: HybridFull timeFunction: Communications, PR & CommunitySkills: ["Strategic thinking","Relationship building","Negotiation","Stakeholder management","Leadership"]

Lead and evolve Pandora’s UK & Ireland press strategy, shaping locally relevant PR storytelling that builds awareness, desire, and long-term brand equity. Build and nurture relationships across the UK media landscape, manage agency partners and PR budget, and develop and inspire a small PR team. Drive proactive PR campaigns and press office operations while collaborating across social, marketing, e-commerce, and creative to deliver integrated, culturally credible moments.

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Pandora Group
Pandora Group
2 days ago

Senior PR Manager (London, GB)

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Last checked: 16 minutes agoStatus: Live

Job Summary

Lead and evolve Pandora’s UK & Ireland press strategy, shaping locally relevant PR storytelling that builds awareness, desire, and long-term brand equity. Build and nurture relationships across the UK media landscape, manage agency partners and PR budget, and develop and inspire a small PR team. Drive proactive PR campaigns and press office operations while collaborating across social, marketing, e-commerce, and creative to deliver integrated, culturally credible moments.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and own the UK PR strategy aligned to brand positioning, seasonal campaigns, and business objectives.
  • •Create compelling PR storytelling and lead proactive press campaigns to generate reach, engagement, earned coverage, and conversation.
  • •Manage agency partners and the PR budget; define PR tiers, partnership models, and long-term PR plans.
  • •Build and nurture strong relationships with journalists, editors, KOLs, stylists, and tastemakers; advise senior stakeholders on PR moments and brand reputation.
  • •Lead press office operations and coordinate PR activations for campaigns, product launches, and key calendar moments while working cross-functionally with social, marketing, e-commerce, and creative teams.

Pay and Benefits

Perks:Health InsuranceRemote WorkPaid LeaveGym MembershipEmployee Discounts

Key Requirements

  • •Significant experience in PR and communications, ideally within fashion, beauty, luxury, or lifestyle.
  • •Strong strategic thinking paired with hands-on execution across campaigns and brand moments.
  • •Proven ability to build and negotiate relationships with journalists, editors, KOLs, and cultural connectors.
  • •Experience managing contracts, budgets, and agency partners.
  • •Confident senior-level communication and stakeholder management, thriving in a fast-paced environment.
Experience:FashionBeautyLuxuryLifestyleJewelleryPublic relationsBrand communications
Skills:Strategic thinkingRelationship buildingNegotiationStakeholder managementLeadership

Company Brief

Pandora Group
The Pandora Group (Pandora A/S) is the world's largest jewelry brand, headquartered in Copenhagen, Denmark.
Industry: Luxury Goods
Headquarters: Copenhagen, Denmark
Website