AVP, Head of Product Marketing - Life and Health

USAA
Charlotte
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Leadership","Strategic thinking","Analytical thinking","Cross-functional collaboration","Team development"]

Lead the Life & Health Product Marketing function for USAA’s Life Insurance Company, setting vision, strategy, and priorities across life, health, Medicare, and supplemental protection offerings. Own integrated go-to-market planning and end-to-end lifecycle marketing—positioning, segmentation, messaging, launches, and cross-sell—driving acquisition, engagement, retention, and measurable business performance. Partner with product, distribution, digital, analytics, risk, compliance, and enterprise marketing while building and leading a high-performing team.

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FursaFursa
USAA
USAA
2 days ago

AVP, Head of Product Marketing - Life and Health

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Last checked: 8 hours agoStatus: Live

Job Summary

Lead the Life & Health Product Marketing function for USAA’s Life Insurance Company, setting vision, strategy, and priorities across life, health, Medicare, and supplemental protection offerings. Own integrated go-to-market planning and end-to-end lifecycle marketing—positioning, segmentation, messaging, launches, and cross-sell—driving acquisition, engagement, retention, and measurable business performance. Partner with product, distribution, digital, analytics, risk, compliance, and enterprise marketing while building and leading a high-performing team.
Location: Charlotte
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead the Life & Health Product Marketing function, defining vision, operating model, and priorities for growth across the portfolio.
  • •Develop and execute integrated product marketing strategies spanning the entire customer lifecycle to improve adoption, relationships, and financial outcomes.
  • •Serve as the primary marketing partner to Product, Distribution, Sales, Digital, Analytics, Risk, Compliance, and Enterprise Marketing leaders on go-to-market and product strategy.
  • •Own customer segmentation, positioning, messaging, value propositions, and portfolio marketing strategies for Life & Health differentiation.
  • •Build, lead, and develop a high-performing product marketing team, ensuring marketing execution complies with regulatory, risk, legal, and governance requirements.

Pay and Benefits

Perks:Relocation

Key Requirements

  • •Executive-level product marketing leadership experience within a life insurance, health, employee benefits, Medicare, retirement services, or broader financial services organization.
  • •Proven track record leading and scaling product marketing organizations, including strategy, talent development, and go-to-market execution.
  • •Deep expertise marketing Life & Health products such as term life, permanent life, Medicare solutions, supplemental health, disability income, long-term care, or employee benefits.
  • •Demonstrated success developing positioning, customer segmentation, value propositions, and integrated go-to-market plans that drive measurable growth.
  • •Strong understanding of direct-to-consumer and digital growth strategies, customer lifecycle management, performance marketing, and modern marketing analytics.
Experience:Life insuranceHealth insuranceMedicareEmployee benefitsFinancial servicesDigital-first marketingDirect-to-consumer
Skills:LeadershipStrategic thinkingAnalytical thinkingCross-functional collaborationTeam development

Company Brief

USAA
Provides insurance, banking, investment, and financial services to U.S. military members, veterans, and their families. Best known for auto, home, life insurance, and member-focused digital banking products.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Antonio, United States
Founded: 1922
WebsiteLinkedIn