Senior PR Manager Football

Puma
Germany
Workplace: OnsiteFull timeFunction: Communications, PR & CommunityExperience: 6-8 yearsEducation: bachelorsSkills: ["Leadership","Communication","Presentation","Stakeholder management","Intercultural competence","Storytelling"]

Lead the development and execution of seasonal global PR strategies for PUMA Teamsport, serving as the primary PR liaison for the global football team. Own end-to-end Teamsport PR campaigns and launches, including press releases and media toolkits. Plan and execute PR for major international competitions (e.g., FIFA World Cup, EUROs, AFCON), manage key media relationships, coordinate with product and sports marketing for athlete storytelling, and oversee agencies and media monitoring.

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FursaFursa
Puma
Puma
7 hours ago

Senior PR Manager Football

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead the development and execution of seasonal global PR strategies for PUMA Teamsport, serving as the primary PR liaison for the global football team. Own end-to-end Teamsport PR campaigns and launches, including press releases and media toolkits. Plan and execute PR for major international competitions (e.g., FIFA World Cup, EUROs, AFCON), manage key media relationships, coordinate with product and sports marketing for athlete storytelling, and oversee agencies and media monitoring.
Location: Germany
Workplace: Onsite
Employment Type: Full time
Job Function: Communications, PR & Community
Seniority: Manager level

Key Responsibilities

  • •Develop and execute seasonal global PR strategies and communications plans for PUMA Teamsport as the primary PR liaison for the global team
  • •Deliver end-to-end global Teamsport PR campaigns, including press releases and media toolkits for launches and key moments
  • •Partner with the Global PR Director to lead PR planning and execution for major international competitions and key moments
  • •Own day-to-day relationships with global football media partners and lead global media network engagement
  • •Manage external PR and creative agencies, integrate key accounts into PR activation plans, and support media monitoring, reports, and PR calendars

Key Requirements

  • •6-8+ years of experience in PR, communications, or media relations, preferably within football, sporting goods, or lifestyle
  • •University degree in Journalism, Public Relations, Communications, Sports Management or a related field
  • •Demonstrated leadership experience working with a high-performing team in a fast-paced global environment
  • •Experience developing and leading integrated global PR campaigns and media strategies for major sports properties, clubs, federations, or athletes
  • •Proven experience managing high-profile media relationships and collaborating cross-functionally across teams such as Product, Sports Marketing, Social Media, Commercial, and regional communications
Experience:6-8 yearsFootballSportsMedia relationsLifestyleSporting goods
Education:Bachelor's in Journalism, Public Relations, Communications, Sports Management or related field
Skills:LeadershipCommunicationPresentationStakeholder managementIntercultural competenceStorytelling

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn