3 months ago

Head of Marketing, Branding and Proposition (Shanghai, SH, CN, 200120)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead marketing, branding and proposition for HSBC in the HACN RBW business in China. Drive client value propositions, product and service offerings, and customer experience; build partnerships, optimize lifecycle management, and guide a cross-functional team to deliver revenue growth and brand strength in a complex banking environment.

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Manage proposition resources, with a focus of planning and execution of Client Position strategies for HACN RBW business
•Work with stakeholders to define compelling value propositions, product and service offering, and customer experience for target segments
•Collaborate with HASE stakeholders to develop a strong service capability addressing customers’ X-boundary needs
•Develop and maintain an effective partnership pipeline with differentiated benefits to drive customer acquisition and portfolio engagement
•End-to-end customer life cycle management across continuum. Deliver a hassle-free customer journey from onboarding, activation, engagement to retention

Key Requirements

•University graduate in business, finance, banking or related areas
•10+ years of business and/or marketing experience in the financial services or banking sector in China
•Proven track record in customer proposition, acquisition and engagement strategy, portfolio management; knowledge and experience with brand marketing, segment or product marketing
•Proven ability to lead and influence cross-functional teams and external partners
•Customer-centric mindset with strong understanding of banking and wealth customer needs

Experience:10+ yearsFinancial servicesBankingChina

Education:Bachelor's

Skills:LeadershipCommunicationStrategic thinkingCustomer-focusedStakeholder management

Company Brief

HSBC

Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn

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HSBC

3 months ago

Head of Marketing, Branding and Proposition (Shanghai, SH, CN, 200120)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: Shanghai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Manage proposition resources, with a focus of planning and execution of Client Position strategies for HACN RBW business
•Work with stakeholders to define compelling value propositions, product and service offering, and customer experience for target segments
•Collaborate with HASE stakeholders to develop a strong service capability addressing customers’ X-boundary needs
•Develop and maintain an effective partnership pipeline with differentiated benefits to drive customer acquisition and portfolio engagement
•End-to-end customer life cycle management across continuum. Deliver a hassle-free customer journey from onboarding, activation, engagement to retention

Key Requirements

•University graduate in business, finance, banking or related areas
•10+ years of business and/or marketing experience in the financial services or banking sector in China
•Proven track record in customer proposition, acquisition and engagement strategy, portfolio management; knowledge and experience with brand marketing, segment or product marketing
•Proven ability to lead and influence cross-functional teams and external partners
•Customer-centric mindset with strong understanding of banking and wealth customer needs

Experience:10+ yearsFinancial servicesBankingChina

Education:Bachelor's

Skills:LeadershipCommunicationStrategic thinkingCustomer-focusedStakeholder management

Company Brief

HSBC

Industry: Banking

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: London, United Kingdom

Founded: 1865

Glassdoor: 3.6

Website LinkedIn